Rini Nandy

Leading brand building, CRM and retail marketing for India Launched the Ananya Pandey + Lakshya campaign - exponentially increasing awareness, consideration and sales at a L2L level

- Led content, partner & celebrity associations and the social media charter for Peter England - Led GTMs (creative, media and PR) for the brand aimed at repositioning the legacy brand to be cool and aspirational -successfully moved metrics across media, new customer acquisition and social SOV for the brand.

Officially the Team Lead for brand management, campaign management, social media management and merchandise collaboration management. Unofficially the hustler helping chase organisation goals and trouble shooting problems in the typical start up environment.

Brand manager for the top private labels in women's apparel- including Ginger by Lifestyle and Melange by Lifestyle Category marketing for entire portfolio of women's wear and Lifestyle Concept (watches, fragrances and eyewear). Responsible to drive marketing activities to support a business of over 1500 crores.

Independently led the account management function for all of Tanishq's gold category marketing requirements. Increased revenue by over 20% during tenure through additional scope of work introduced.

- Independently handled the brands Travelyaari, Aster CMI hospital and Cytecare Cancer Hospital. - Played a key role in formulating the new brand identity for Travelyaari (which was converting it's business model from a bus booking portal to a complete road travel portal) - Led the launch campaigns for both Travelyaari and Aster CMI (from strategy to conceptualization to execution) - supervised and coached a brand services executive on all operational activities

- Led the digital mandate for Planet Fashion (Aditya Birla Group) and Greenwood High International School (Salarpuria Sattva Group) - Single handedly responsible for getting mainline projects from both brands and hence increasing revenue and agency portfolio. - Led the digital efforts for the communication of the new identity of Planet Fashion which resulted in the agency winning the award for 'the best use of social media in Marketing' at CMO Asia (Singapore) - Launched a 360 degree campaign for Greenwood International School, Bannerghata

- Single handedly responsible for all creative jobs and operations - Supervising and Training a team of interns, junior and senior executives to ensure effective management of account - Conceptualizing and strategizing marketing communication as per opportunities available - Active participation in pitches for new business. Brands handled: Spencer’s (Retail & Private Label) and Champion Detergent Few of the projects handled: - Brand positioning and new packaging exercise for Champion Detergent - Monthly buying campaigns - Packaging for Private Label brands for Spencer’s - Conceptualization and implementation of spencer’s apparel collections (shoot + execution)

Key projects: 1) Launch of Meru cabs in Jaipur 2) Launch of AppsDaily ( India's first offline model for mobile apps) 3) Young Energy Savers Campaign 2013 (an initiative by Reliance Energy) 4) Complete packaging project for A.Tosh & Sons