rini sinha

rini sinha

category development manager

About

Senior Lead Consultant Tesco General Merchandising at dunnhumby

Country

united kingdom

City

london

Industry

retail

Skill

market research, customer insight, social media marketing, consumer behaviour, strategy, analytics, fmcg, customer segmentation strategy

Experience

kinnerton confectionery co ltd

category development manager

kinnerton confectionery co ltd

2017-10 - Present · 9 yrs
pladis global

category development manager

pladis global

2018-8 - Present · 8 yrs 2 mos
dunnhumby

senior retail consultant

dunnhumby

2013-12 - 2016-4 · 2 yrs 5 mos

Founded member of dh South Africa working with FMCG clients to create business strategies. Responsible for rest of Africa revenue streams for the dh South Africa business, leading a total Toiletries review in Zambia. Build relationships with senior stakeholders (e.g. Head of divisions, head of marketing, NAMs) through consultative questioning focusing on business challenges they face Interpreting data to develop creative and logical insights to drive a holistic solution that provide real client value that is tangibly measured Embedded the need for insight driven action in large organisations such as Nestle & Colgate

dunnhumby

retail consultant

dunnhumby

2012-8 - 2013-12 · 1 yr 5 mos

Subject-matter expert for the category management tools in dunnhumby’s retail solutions portfolio, working directly with behavioural data to understand shopping behaviour Partnering with Tesco on driving reviews across Grocery & Household categories, working alongside the buying teams, merchandisers and manufacturers to deliver data-driven recommendations on category optimisation. Drive increased sales through improving product range and promotions: driving LFL ranging projects by 4%

dunnhumby

commercial analyst graduate

dunnhumby

2011-7 - 2012-8 · 1 yr 2 mos

Using SAS and SQL to query databases for adhoc analysis; working on numerous pilot projects like the first deep dive into meal deals analysis & projects involving global business units

dunnhumby

senior lead consultant tesco

dunnhumby

2016-4 - Present · 10 yrs 6 mos

Working alongside Tesco to come up with strategies to retain customers and optimise product assortment.

the holy cow! food company

marketing intern

the holy cow! food company

2011-1 - 2011-4 · 4 mos

Business Analyst in charge of creating month end reports for accounting using Sage software. Looking for new business by representing company in trade events

Education

university of warwick - wmg

university of warwick - wmg

management

2007-1 - 2010-1 · 3 yrs 1 mo

Activities and Societies: Publicity officer for Warwick Tap Society

rini sinha's Contact Information

Email

******@***.com

Phone

(**) *** ****

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