
rini sinha
category development manager
About
Senior Lead Consultant Tesco General Merchandising at dunnhumby
united kingdom
london
retail
market research, customer insight, social media marketing, consumer behaviour, strategy, analytics, fmcg, customer segmentation strategy
Experience

category development manager
kinnerton confectionery co ltd

category development manager
pladis global

senior retail consultant
dunnhumby
Founded member of dh South Africa working with FMCG clients to create business strategies. Responsible for rest of Africa revenue streams for the dh South Africa business, leading a total Toiletries review in Zambia. Build relationships with senior stakeholders (e.g. Head of divisions, head of marketing, NAMs) through consultative questioning focusing on business challenges they face Interpreting data to develop creative and logical insights to drive a holistic solution that provide real client value that is tangibly measured Embedded the need for insight driven action in large organisations such as Nestle & Colgate

retail consultant
dunnhumby
Subject-matter expert for the category management tools in dunnhumby’s retail solutions portfolio, working directly with behavioural data to understand shopping behaviour Partnering with Tesco on driving reviews across Grocery & Household categories, working alongside the buying teams, merchandisers and manufacturers to deliver data-driven recommendations on category optimisation. Drive increased sales through improving product range and promotions: driving LFL ranging projects by 4%

commercial analyst graduate
dunnhumby
Using SAS and SQL to query databases for adhoc analysis; working on numerous pilot projects like the first deep dive into meal deals analysis & projects involving global business units

senior lead consultant tesco
dunnhumby
Working alongside Tesco to come up with strategies to retain customers and optimise product assortment.

marketing intern
the holy cow! food company
Business Analyst in charge of creating month end reports for accounting using Sage software. Looking for new business by representing company in trade events
Education
university of warwick - wmg
management
Activities and Societies: Publicity officer for Warwick Tap Society
rini sinha's Contact Information
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