Rina Yashayeva
SVP, Brand Strategy @ Front Row
About
Experienced digital marketer with a demonstrated history in driving growth for brands, with a focus on Beauty and Wellness. 13+ years experience in the industry, with a decade focused on Amazon Strategy. Connected Commerce | Amazon and Marketplace Strategy | Retail Media | Business Development | Team Leadership | Building Relationships | Digital Marketing | Data-Driven Decisions | Public Speaking | Thought Leadership
United States
New York City Metropolitan Area
Marketing & Advertising
E-commerce, Vendor Management, Business Development, Fashion Buying, Supply Chain Management, Merchandising, Product Development, Inventory Management, Marketing, Sales, Digital Marketing, Beauty Industry, Marketing Strategy, Strategy, Advertising, Strategic Planning, Digital Media, Digital Strategy, Online Marketing, Sales & Marketing
Experience
SVP, Brand Strategy
Front Row
New York, United States
Sr. Director, Global Amazon
E.L.F. BEAUTY
New York, United States
Led the Global Amazon business for the E.L.F. BEAUTY portfolio including e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, and Naturium, in 9 markets, driving triple digit category-leading growth.
Head of E-Commerce
Naturally Original Inc.
New York, United States
Led the E-Commerce business (DTC, Amazon, retailer.com) for Naturally Original, parent company of natural beauty brands Yes To and Kiss My Face.
VP, Marketplace Strategy
Stella Rising
New York, United States
Led Amazon Strategy at Stella Rising, the leading marketing and media agency for high-growth consumer brands, drove double digit growth for clients in Beauty and Personal Care.
Yoga Instructor
CorePower Yoga
New York, United States
Business Development, Beauty
Amazon
New York, United States
Drove business development efforts to launch hundreds of new brands onto Amazon Beauty.
Buyer, Quidsi
Amazon
New York, United States
Buyer for multi-million dollar footwear category on Diapers.com (part of Quidsi, Amazon's largest subsidiary)
Vendor Manager, Beauty
Amazon
Seattle, WA
Launched and managed top beauty brands on Amazon CA (L'Oreal, Maybelline, Garnier, essie, Conair) and well as led Mass Skincare P&L.
Associate Product Manager
Macy's
New York, United States
Product development for Macy's private label, second largest footwear brand.
Product Development Assistant
Macy's
New York, United States
Buying Intern
Barneys New York
New York, United States
Sales Associate
Cole Haan
New York, United States
E-Commerce Merchandiser
The Donna Karan Company, LLC.
New York, United States
Education
Fashion Institute of Technology
Cosmetics + Fragrance Marketing
Widely hailed as the think tank for the beauty industry, the Cosmetics and Fragrance Marketing and Management (CFMM) Master in Professional Studies program is the only one of its kind in the country. Tailored to emerging executives, FIT’s program develops empathetic leaders with dual competency in creative and analytical business skills fostered through unique global academic and experiential learning opportunities.
Fashion Institute of Technology
Fashion Merchandising Management
Polimoda
Fashion Merchandising
Rina Yashayeva's Contact Information
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