Rinat Zulfukarov
Partner Account Manager @ Lenovo
About
Business Development and Category Manager with 10+ years of experience in assortment management, brand development, sales strategy, and business analytics. Strong fundamental understanding of commercial processes with a holistic approach to decision-making. Deeply data-driven, skilled at identifying patterns and building actionable insights across the full business cycle. Proven negotiation skills with international vendors and key clients. Ready to grow into leadership positions.
Kazakhstan
Almaty
Wholesale
Team Leadership (up to 2 FTE + project leadership), C-level Strategic Presentations, Project Management, BI / SAP / Excel Analytics, Budgeting & P&L Analysis, Business Process Optimization, B2B / B2C Sales, Vendor & Supplier Negotiations, Key Account Management (KAM), Private Label Launches, Assortment Strategy & Pricing, Business & Category Development, Ведение переговоров, Управление продажами, Запуск новых продуктов, Проектирование пользовательского интерфейса (UED), Стратегия, Анализ требований, Отношения с клиентами, Microsoft Office
Experience
Partner Account Manager
Lenovo
Алматы, Казахстан
Key Account Manager
Hansa Central Asia
Project Manager (Procurement & Supply)
Tele2 Kazakhstan
Алматы, Казахстан
Managing procurement for SIM, eSIM, and router supplies (FWA/MBB). Overseeing deliveries and ensuring process continuity. Contributing to optimization of document flow and interdepartmental collaboration.
Business Development Manager
ASBIS Kazakhstan
Алматы, Казахстан
- Managed the development of JBL, Harman Kardon, ASUS, TTEC, Pantum, B&O, and Loewe brands. - Brand strategy, pricing, assortment management. - Developed B2C channels (consumer electronics retail), worked with SMB retail, and engaged in B2B deals.
Category manager
Technodom
- Managed categories: Hi‑end audio, headphones, gaming consoles & accessories, software, laptops, tablets, IT accessories. - Launched private label NEO (laptops): 5% market share within 6 months, defect rate <4%. - Annual share of laptops q‑ty: >20%, tablets >40% - Elevated software sales to an independent revenue stream through analytical assessment, optimization of technical processes, and proactive retail sales flow management. - Extensive experience in international negotiations and business trips (supplier management in China). - Core analytics tools: BI, SAP, Excel. - Business process optimization, project‑based leadership.
Специалист по маркетингу / Ассистент бизнес аналитика
QSR (Burger King, TM)
Казахстан
- Automated reporting: developed Excel templates for food cost calculations, reducing calculation time from half a day to 1 hour. - Assisted in preparing regular reports on operational performance, budget analysis, and marketing campaign effectiveness. - Conducted marketing performance and sales analysis. - Participated in marketing research and competitive analysis. - Collaborated with business analyst on optimization of reporting formats and selected business processes.
Ассистент в маркетинговом отделе (практикант)
Graduate School of Business AlmaU
Казахстан
Составление базы данных по конкурентам. Участие в выставках. Копирайт. Обзвон клиентов. Помощь персоналу
Education
Graduate School of Business AlmaU
Маркетинг
Rinat Zulfukarov's Contact Information
Phone
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