Rina Kazavchinski

Teaching how to: ✅ Build a winning social media plan ✅ Design eye-catching content with Canva ✅ Measure results through analytics …all while exploring platforms like Instagram, TikTok, and LinkedIn. Whether you’re an aspiring creator or a professional looking to level up, this course will give you practical skills to grow your brand and community. 👉 Learn More Here: https://lnkd.in/gc64s8Yf

- Teaching Paid Media concepts to 30+ post graduate students in the digital marketing certificate program at George Brown.

Teaching and developing course materials, aligning them with learning objectives for "AI in Marketing," a course within the Artificial Intelligence Leadership and Management Ontario College Graduate Certificate program!

• Teaching sections of Introduction to Marketing, Design Literacy, and Introduction to Adobe Illustrator products • Creating a positive learning environment that accommodates students’ diverse cultural and educational backgrounds, experiences, and individual learning styles • Utilizing principles of adult education to actively engage students in the learning process • Developing a curriculum that uses appropriate strategies and tools to assess student learning • Working effectively with students, the program team, and a variety of internal and external stakeholders

Supporting Brand Management and Consumer Behaviour Courses - Reviewing and grading student submissions using established rubrics to ensure fairness and consistency. - Providing Constructive Feedback: Offering specific, actionable, and supportive feedback to help students understand their strengths and areas for improvement. - Providing Timely Feedback: Providing grades and feedback promptly to allow students to learn and improve for future assignments. - Addressing Grading Queries: Responding to student questions about grades and feedback, providing explanations and additional guidance as needed. - Maintaining Records: Accurately recording grades and feedback in the learning management system (LMS). - Coordinating with Instructor: Discuss grading standards and student performance with the course instructor to ensure alignment with course objectives.

- Developing original content for a new in-depth course in digital marketing analytics. - Crafting interactive learning resources such as video lessons, hands-on exercises, and assessments to enhance student engagement. - Partnering with the instructional design team to improve course layout and maximize student success.

- Teaching Web Mining and Digital Marketing Analytics (SMD 203) to over 60 students in-person and online - Part of the Post-Graduate Certificate Social Media Program

• Managing and inspiring a team (two direct reports) • Acting as the Paid Media subject matter expert, working directly with clients to achieve their goals • Coordinating the discovery, briefing, launch, optimization and reporting for paid media campaigns • Monitoring ROI and KPIs, creating digital marketing reports • Carrying out detailed initial paid media analysis/audits • Identifying and understanding core audiences and analyzing user journeys • Analyzing referral traffic and user behaviour for optimization • Competitive analysis of keywords, messaging, and paid media tactics • Preparing detailed strategy documents to present to clients, teammates, management, etc. • Researching the latest digital marketing practices and uphold the latest guidelines • Working with writers and designers to develop assets that align to channel selection and prioritize persuasive calls-to-action • Initiating and carrying out objective testing of tools, resources, and techniques. Report findings to client and pivot strategy as needed • Supporting the paid media managers with in-account setup and optimizations, as needed (Google Ads: Search, Display and Retargeting, YouTube, Shopping Ads, Meta (Facebook/Instagram), LinkedIn, Twitter, Pinterest, TikTok, Spotify, or similar) • Taking full ownership of our reporting structure and templates across Google Data Studio and PowerPoint • Supporting the paid media managers with event and goal management across Google Analytics 4, Google Search Console and Google Tag Manager

Projects include: - Digital Marketing consulting for Marble Meals - food delivery company in Toronto - Paid Facebook campaigns for UTM - The Italian Theatre Program at the University of Toronto Mississauga -Organic community management on Instagram and Facebook for RinaKazArt

• Managed and mentored a team of 8 (consisting of marketing managers, strategists) • Created and led the TikTok department and (strategy, content and execution for 40+ clients) • Increased our client count on TikTok by over 700% in a span of 2 months • Supported and worked with the sales team on pre-sale research and pitches • Saved client revenue by saving clients from ending their contracts. Did this by jumping in client calls and showing our true value by presenting the campaign story through visual presentations • Kicked-off campaigns with clients and managed all timelines, assets and opportunities for optimization • Led weekly scrum meetings for the team to foster a collaborative environment • Provided timely feedback to colleagues, and superiors regarding performance and client escalations • Improved weekly reporting processes by implementing a more automatic approach through Whatagaph. As a result, it saved the team over 20 hours of work each week in data reporting • Oversaw a portfolio of over 40 clients, reviewing targets and pushing the team to meet their goals • Closed client presentation pitches by evaluating the problem and providing clients with the right solutions

Classes taken: Sports Marketing Financial Accounting Corporate Finance Economics Marketing Communications Visual Communications Corporate Communications Statistics E-Marketing Strategy Marketing Management Management of New Products Perspectives in Psychology and Many More

1. Understand the role of websites in modern day business. 2. Communicate the various data collection methodologies. 3. Set up a Google Analytics account with users and profiles. 4. Tag a standard website using Google Analytics JavaScript tags. 5. Understand Key Performance Indicators (KPIs) in relation to business outcomes. 6. Create dashboards and website reporting to track web channel performance. 7. Effectively communicate web metrics, KPIs, and analysis to stakeholders. 8. Understand introductory online marketing concepts.

Identifying User Needs Gaining hands-on experience interviewing users, developing personas, and defining problems to be solved. Creating Intuitive Experiences Designing navigable layouts and components that solve users' problems. Developing Functional Prototypes Using industry standard design tools like InVision, Sketch and Moqups to assemble and share clickable wireframes.