Rina C.

Fractional Head of Growth Marketing scaling revenue at B2B SaaS and AI companies through data-driven demand gen, attribution systems, and hybrid PLG/sales-led motions •Lead experimentation and conversion rate optimization, strengthening testing rigor, evaluation, and prioritization to increase learning velocity and support ROI-positive growth initiatives.

• Growth Leadership & Scale-Up: Led growth for an international brand targeting SMB markets during a pivotal scale-up phase, clarifying priorities, strengthening execution, and building a focused marketing function to support expansion amid increasing operational complexity. • Revenue Growth, CAC & Retention: Accelerated ARR through integrated acquisition, conversion, and retention strategies, driving 400% ARR growth within 90 days while leading cross-functional CAC and retention initiatives that delivered an 80% improvement in retention outcomes and exceeded efficiency targets within three months. • Demand Generation & Performance Marketing: Designed and operationalized a scalable SEO and SEM growth engine, increasing qualified leads by 115%, while contributing performance insights to board-level discussions around a repeatable, scalable revenue model.

• Revenue Acceleration & GTM Alignment: Aligned marketing, sales, and customer success around a unified omni-channel growth strategy for a FieldTech and field data collection platform serving enterprise and distributed teams, delivering the strongest ROI-driven initiative in company history and driving a 400% increase in net-new sales within six months. • Conversion, PLG & Efficiency: Led paid media optimization, product-led growth experimentation, and A/B testing initiatives to improve funnel performance for complex enterprise buyers, increasing closed-won conversions by 300%, achieving 450% ROAS, and reducing time to close by 50% for top accounts. • Demand Generation & Executive Visibility: Scaled event and webinar programs to drive a 300% increase in bookings, while strengthening performance reporting and delivering board-level attribution and cohort insights that improved visibility into core growth drivers and pipeline quality.

• Revenue & Growth Engine: Built and helped scale a two-sided marketplace growth engine spanning B2B and B2C motions, leading go-to-market and conversion initiatives that tripled revenue, improved acquisition efficiency, and accelerated funnel performance through redesigned demand strategy, scoring, and automation. • Growth Infrastructure & Team Development: Implemented end-to-end attribution across HubSpot, GA4, and Google Data Studio, while building and developing the growth function to improve performance visibility, decision-making, and execution across teams.

• Demand, Conversion & Revenue: Led aggressive, multi-market demand and conversion strategy across B2B, B2B2C, and B2C segments, refining campaign targeting, funnel execution, and paid media to drive sustained enrollment growth and strong revenue performance leading into acquisition, including a 225% increase in average deal size and a 400% increase in B2C conversions within 30 days. • GTM & Analytics: Established new attribution and performance tracking to optimize go-to-market strategy and decision-making, creating a repeatable quarterly planning framework and driving a 380% increase in SQLs across segments.

• Client Growth & Performance Marketing: Led data-driven digital marketing strategies across paid media, eCommerce, programmatic, influencer, and content channels, supporting startups, SMBs, and mid-market clients with diverse growth objectives and delivering an average 350% return on ad spend across 65+ client portfolios. • Optimization, Testing & Analytics: Established structured A/B testing and end-to-end conversion tracking across industries to improve conversion efficiency and campaign decision-making, optimizing $15M+ in quarterly media spend through ROI-focused acquisition and performance optimization strategies.

• Go-to-Market & Early-Stage Growth: Founded and led an independent marketing consultancy, building and executing early-stage go-to-market and omni-channel growth strategies grounded in market research and positioning to help startups and small businesses establish visibility, generate demand, and gain initial customer traction. • Analytics, Attribution & Optimization: Implemented cross-channel analytics, attribution, and conversion-focused funnel strategies across Google Analytics and CRM platforms, improving lead generation efficiency, campaign performance, and overall return on marketing investment.

• Revenue Growth & Market Expansion: Built and scaled the company’s first B2B wholesale and training program while leading regional sales and marketing strategy, driving 400% revenue growth in eight months, expanding wholesale operations, and strengthening brand visibility through integrated campaigns, events, and community-driven marketing.

• Project Delivery & GTM Execution: Led end-to-end delivery of consulting engagements while developing and executing the firm’s marketing and go-to-market foundation, including branding, website relaunch, content and email strategy, and early ABM efforts in close partnership with sales, strengthening execution quality and client outcomes.