Rina Sinha

Strategy Lead, APAC @ AMD

About

Strategist and Operations Leader with 15+ years of experience driving growth, transformation, and operational excellence across tech and the public sector. Bringing structure and simplicity to complexity and chaos; making sure big plans and ideas translate into real results. I specialize in corporate strategy, revenue and business operations, AI and digital transformation. With experience across EMEA and Asia, I have led billion-dollar market expansion strategies, streamlined sales operations, and enhanced supply chain resilience for global organizations. Achievements include: - Developed flagship market expansion strategies, securing C-level buy-in for high-impact initiatives. - Optimized multi-million $ sales and operational programs, unlocking cost efficiencies and performance gains. - Transformed forecasting and planning, improving accuracy, reducing reporting time by 25%+, and cutting data processing efforts by 50%. - Led digital transformation initiatives, identifying AI and automation opportunities to enhance efficiency. - Restructured teams and operations, driving 20%+ revenue growth in high-potential markets. 💡 What I Bring: A data-driven approach to strategy and execution, an ability to simplify complex challenges, and a track record of scaling business operations efficiently. I particularly enjoy working at the crossroads of strategy, analytics, and execution - helping leadership teams align priorities and drive tangible results. 📩 Open to new opportunities: I am exploring senior roles (permanent or fractional) in Strategy, Business & Revenue Operations and AI / Digital Transformation. Always happy to connect with professionals and organizations looking to drive impact. Let’s talk! rina.sinha3@gmail.com

Country

Singapore

City

Singapore

Industry

Computer Software

Skill

Artificial Intelligence for Business, Artificial Intelligence (AI), Operations Management, Business Strategy, Data Analytics, Demand Planning, Cross-Cultural Communication Skills, Attention to Detail, Microsoft Excel, Slide Decks, Operations, Inventory Planning, Team Motivation, Resource Allocation, Market Planning, Communication, Business Meetings, Operational Excellence, Salesforce.com, Go-to-Market Strategy

Experience

Strategy Lead, APAC

AMD

2026-2 - Present · 8 mos

Chief of Staff to the Head of APAC

Sinch

2025-4 - 2026-1 · 10 mos

Singapore

Fractional Strategy & Operations Lead

Independent

2024-10 - 2025-4 · 7 mos

Singapore

- Supporting organizations in strategic planning, digital transformation, and operational efficiency. - Advancing expertise in AI-driven business optimization through research and experimentation.

Chief of Staff / TA to the GM of Asia Pacific Japan

Intel

2024-1 - 2024-9 · 9 mos

Singapore

Strategic partner to regional leadership, aligning business priorities and execution. - Led org redesign to unlock 20%+ revenue growth across AI, Education, and Telco segments in a key market. - Orchestrated cross-functional leadership strategy development, engaging C-suite stakeholders.

Strategy Director, Corporate Strategy Office

Intel

2022-1 - 2023-12 · 2 yrs

Lisbon, Portugal

Led high-impact initiatives to shape strategy, drive business growth, and enhance supply chain resilience. - Developed $B revenue strategies, securing executive sponsorship for global expansion. - Risk analysis and planning, improving supply chain resilience and mitigating business disruptions. - Built compelling data-driven narratives to influence C-suite decision-making.

Global Consumer Sales, Asia Strategy & Operations Lead

Intel

2016-11 - 2021-12 · 5 yrs 2 mos

Singapore

Directed strategy and operations for a multi-billion-dollar APAC consumer business. - Optimized sales programs, increasing revenue efficiency and effectiveness. - Redesigned forecasting & planning processes, improving accuracy and reducing reporting effort by 50%. - Managed multi-million-dollar budgets, setting KPIs and tracking performance across teams and key accounts.

Market Insights & Strategy

Intel

2016-5 - 2016-11 · 7 mos

Singapore

Strategic Planner, China Corporate Strategy Office

Intel

2014-5 - 2016-5 · 2 yrs 1 mo

Shanghai

Leading cross-functional product, marketing and sales teams to drive strategy development, execution and growth. - Developed market intelligence frameworks, influencing C-level decision-making. - Led strategy for emerging tech (PC, Robotics, VR), collaborating with HQ and local teams.

Manager, Consumer Strategy and Research, Greater China

The Walt Disney Company

2012-11 - 2014-2 · 1 yr 4 mos

Shanghai City, China

- Led strategic research projects across Disney’s lines of business and character franchises in Greater China; from TV to consumer products to education and from Mickey Mouse to Marvel. - Developed brand positionings and market expansion strategies, driving revenue growth.

Strategy Consultant

Independent

2011-8 - 2012-11 · 1 yr 4 mos

An independent Senior Consultant working with various strategy consultancies in London and Shanghai. - Advised blue-chip clients on market expansion, pricing strategy, and performance improvement. - Designed forecasting models and risk mitigation frameworks for leadership teams.

Principal Consultant

Tribal Group

2010-6 - 2011-8 · 1 yr 3 mos

A Principal Consultant in the Strategy and Innovation practice. Managing and leading projects and teams, building client relationships and undertaking business development activity. - Developed proprietary ROI forecasting tools, adopted by UK government organizations. - Led large-scale organizational redesigns, improving cost efficiency and service delivery.

Senior Consultant

Tribal Group

2009-1 - 2010-6 · 1 yr 6 mos

- Designed a financial modeling tool, implemented across UK organizations to enhance decision-making. - Led ICT transformation workstreams, customer intelligence analysis, and website implementation for regulatory bodies.

Consultant

Tribal Group

2007-6 - 2008-12 · 1 yr 7 mos

- Led business process improvement initiatives, increasing efficiency and cost-effectiveness in public services. - Facilitated innovation processes and developed business cases to drive service improvements.