Rimjhim R.

Regional Strategist @ Edelman

About

I’m a regional brand strategist passionate about helping organizations bridge the gap between culture, creativity, and commercial impact. With 8+ years across Edelman APAC, Ogilvy, DDB, I’ve built strategies that drive growth and brand relevance across consumer, corporate, and technology sectors. My work turns cultural insight into business advantage. I’ve partnered with brands such as KFC, Unilever, Bisleri, Starbucks, CelcomDigi, and CIMB, leading projects on value perception, e-commerce growth, and brand repositioning. From recreating the relevance of Bisleri, helping Starbucks Malaysia regain brand trust and market relevance to making KFC Malaysia’s brand experience more value-led, amongst other challenges, my focus is translating business ambition into ideas that shape culture and deliver measurable outcomes. I believe my work should help shape behaviour and build value. Whether designing new brand architectures, mapping digital ecosystems, or crafting thought-leadership narratives, I aim to make brands clearer, braver, and more effective. Alongside this, I’ve specialised in leading multi-market teams in healthcare strategy for clients including Mylan, Roche, J&J, Novartis, Boston Scientific, Amgen, and Novo Nordisk, driving market-shaping and patient-centric communication across Asia-Pacific. My healthcare work spans policy storytelling, brand transformation, and B2B engagement, helping organizations connect science, purpose, and public trust. Across both consumer and healthcare categories, I help teams to think systemically and collaborate across disciplines. My academic grounding in liberal arts, behavioural science, and digital communications informs a balanced approach of human insight backed by analytical rigour. Awards: Effie Silver- India (2023), APAC Effie, YouTube Works, Kyoorius, Economic Times Best Brands, amongst others.

Country

Malaysia

City

Greater Kuala Lumpur

Industry

Marketing & Advertising

Skill

Corporate Branding, Employer Branding, B2B Communications, Global Campaign Management, Brand Experience Design, Insight Development, Patient-centric Communications, Behavioural Science, Healthcare Strategy, Multi-market planning, Market access strategy, B2B Marketing, Brand Repositioning, Cultural Strategy, Campaign Strategy Development, Sustainability Strategy, FMCG Marketing, Strategic Brand Positioning, Brand Growth Strategy, Brand Architecture

Experience

Regional Strategist

Edelman

2025-2 - 2026-2 · 1 yr 1 mo

APAC

Led brand and business strategy across consumer, corporate, and healthcare sectors, delivering $5 M+ in revenue potential and an 85 % pitch-win rate. Shaped multimarket strategies for Roche, J&J, Novartis, Boston Scientific, Starbucks, PepsiCo, KFC, Unilever, and mentor teams in insight-driven storytelling.

Regional Healthcare Strategist

Edelman

2024-1 - 2025-2 · 1 yr 2 mos

APAC

Led multi-market healthcare strategy across APAC for Roche, J&J, Novartis, Novo Nordisk, Amgen, and Boston Scientific, shaping narratives around access, innovation, and policy impact. Developed integrated communications frameworks and thought-leadership programs that strengthened client reputation, and elevated Edelman’s regional healthcare practice.

Freelance Strategy Director

Dentsu Creative

2023-10 - 2023-12 · 3 mos

Singapore, Singapore

Directed regional brand and digital strategy for Amex, Manulife, Moccona, strengthening creative effectiveness and new-business growth.

Strategy Director

Naga DDB Tribal

2023-1 - 2023-9 · 9 mos

Petaling Jaya, Selangor, Malaysia

Drove brand growth, value perception, and e-commerce strategy for KFC Malaysia and CelcomDigi; built Naga’s Center of Excellence for Primary Research.

Strategy Director

82point5

2021-4 - 2022-12 · 1 yr 9 mos

Mumbai, Maharashtra, India

Built culturally rooted brand strategies for Bisleri, ABP, Cera, Vedica, Taali Foods, launching Bisleri E-com & sustainability programs and winning Effie Silver (2023). Our work on Bisleri won a Silver Effie for Sustained Success.

Planning Lead

DDB Remedy

2019-12 - 2021-3 · 1 yr 4 mos

Bengaluru, Karnataka, India

Led healthcare communications across APAC & Europe for Mylan, AstraZeneca, Novo Nordisk, J&J, creating patient-centric and B2B campaigns in multiple therapy areas. (Therapy areas: Diabetes, Maternity, Hepatitis, Respiratory Diseases, Anaphylaxis, Vaccine Therapy Geographies: APAC, Europe, North America)

Strategist

DDB Mudra Group

2018-6 - 2021-3 · 2 yrs 10 mos

Bengaluru Area, India

Delivered integrated brand and digital strategies for Diageo, Aditya Birla Fashion, Tanishq, InMobi, generating a $655 K new-business pipeline. My work has been a finalist for Effies 2020 and also been recognized internally for excellence.

Strategic Brand Marketing | Senior Executive

Wipro

2017-6 - 2018-6 · 1 yr 1 mo

Bengaluru Area, India

Supported global brand restage & employer branding across LATAM & EMEA; led content programs achieving 6 M+ impressions for campaign targeting C-suite. Additional focus on employer branding and content marketing.

Brand Strategy Intern

Leo Burnett

2016-4 - 2016-6 · 3 mos

Mumbai Area, India

Learning the ropes. Amazon // HNG Glassware // Indiabulls // Mastercard // Vogue Eyewear // VistaPrint // Vh1 // Wipro-Safewash

Researcher

Omnicom Media

2015-9 - 2015-11 · 3 mos

India

Worked with Omnicom Media Group as a representative of MICA on researching and writing about Digital Trends in India that brands should be paying attention and adapting to in 2016.

Education

MICA | The School of Ideas

PGDM-C: Advertising, Digital Communications, Brand Management, Market Research, Media Planning

2015 - 2017 · 2 yrs

Ashoka University

2014 - 2015 · 1 yr

Student of Liberal Studies and Leadership. Young India Fellowship is a year long post graduate diploma course under Ashoka University in collaboration with University of Michigan, University of California Berkley, King's College London, SciencesPo Paris, Carleton College Minnesota, Trinity College Dublin, University of Pennsylvania (Engineering). We are trained in a variety of subjects by internationally renowned faculty. Along with this we engage in a year long project under the Experiential Learning Module where we apply our classroom learning.