Riley Wolfe

At BoltsAndNuts.com, I manage the company’s marketing efforts with a focus on digital and social media strategy. I create, edit, and publish engaging content across multiple platforms to increase brand awareness and drive online sales. In my role, I execute social media content strategies, create and edit promotional videos using Adobe Premiere Pro, and manage posts across TikTok, Instagram, and other digital channels. I also collaborate with the team to maintain a consistent and authentic brand presence online.

Created and maintained social media accounts with weekly posts to drive sales as well as increase engagement and brand awareness, developed creative campaigns to promote services including tanning beds, red light therapy, spray tans, and sauna, tracked social media analytics to optimize post timing, engagement strategies, and audience reach.

Networking, teamwork, time management, professional ethics

As a marketing intern at GCI Residential, I managed social media for 30+ properties, creating and posting weekly content on Facebook, Instagram, and TikTok to drive engagement and brand awareness. I researched property performance trends, analyzed market data, and collaborated on a multifamily investment presentation for stakeholders. I played a key role in reputation management, monitoring and auditing online reviews while successfully lobbying Google to remove misleading feedback—leading to a 27% increase in star ratings across the portfolio. Additionally, I helped vet micro-influencers for a brand awareness campaign aimed at expanding reach and engagement. Beyond strategy and analysis, I gained hands-on experience in real estate marketing technology, editing and enhancing property photos in Adobe Photoshop, designing marketing materials in InDesign and Canva, and creating 3D virtual apartment tours using RICOH 360 Theta. I also learned DJI drone operation to capture aerial imagery that showcased properties from a unique perspective.

Worked with the University community to understand problems on campus that could be solved, developed a project based on concerns around campus, presented our project at the 2022 Undergraduate Research Symposium, and won an award for our project.