riku luukkonen

chief executive officer

About

Let's do it. Life is short, no time to waste. Enthusiastic marketing professional with background in digital marketing, B2B sales, customer relationship marketing, event marketing and entrepreneurship. Facebook and Twitter wrote Success stories of the campaigns that I made bit.ly/fbsuccessstory, bit.ly/viherpeukalotsuccess and bit.ly/twittersuccessstory. Specialties: * Facebook advertising (Facebook-mainonta), Twitter advertising, LinkedIn advertising, PPC, SEM/SEO, digital marketing, mobile marketing, viral marketing, affiliate marketing, social media marketing, content strategy & marketing. * ICO (initial coin offering) marketing campaigns - driving highly relevant traffic, optimising conversion funnel and generating sales for global ICO's. Clients based in e.g. San Fransisco & Helsinki. * Account management, project management and sales. * Customer relationship marketing and direct marketing.

Country

finland

City

helsinki

Industry

marketing and advertising

Skill

digital marketing, social media marketing, marketing communications, direct marketing, online marketing, marketing, b2b, email marketing, marketing strategy, project management, advertising, social media, digital media, online advertising, viral marketing, entrepreneurship, digital strategy, sales, relationship marketing, facebook marketing, web analytics, integrated marketing, facebook mainonta, account management, brand development, b2b marketing, sem, business to business, google adwords, google analytics, digital direct marketing, event management, copywriting, media planning, user experience, thought leadership, online marketing, affiliate marketing, e commerce consulting, concept development, facebook advertising

Experience

senior digital advisor

3d prenta

2015-3 - 2015-10 · 8 mos

Guiding Prenta in the digitalized business world, connecting right people for win-win -solutions and making things happen. Join the 3D printing revolution @ www.prenta.fi/.

senior account manager, digital communications

ahjo communications oy

2013-8 - 2014-6 · 11 mos

I worked as a head of consumer practice group and digital communications consultant in one of the leading communications agencies in Finland. Consumer practice groups clients included for example Expert, Altia, Hotels.com and Philips.

project manager, digital marketing specialist

advertising agency smoy

2011-1 - 2013-8 · 2 yrs 8 mos

Account management, B2B-sales, digital marketing concept development, planning and implementation. My clients included for example K-Citymarket, Messukeskus, Viherpeukalot, Electrolux Professional, Allergialiitto, Rovio, Garmin and Cubus. Moment of glory was leading ecommerce Viherpeukalot's viral marketing campaign in three following years achieving over 2500% ROI and generating sales over 400 000€ each year.

producer

pulp

2007-11 - 2010-4 · 2 yrs 6 mos

marketing manager, partner

flammable group oy

2005-3 - 2007-10 · 2 yrs 8 mos

Marketing and project management, B2B-sales. I was partner and marketing and sales guy in start-up company. Learned a lot and loved it!

sales manager

sixdegrees-lehti dream catcher oy

2004-3 - 2005-3 · 1 yr 1 mo

Media sales, account management.

chief marketing officer

irc galleria

2015-12 - 2017-2 · 1 yr 3 mos

Leading marketing activities of a pioneering Finnish social media IRC-Galleria and launch of a new mobile application Ihku, which is a fun to use platform to meet and communicate with new people with similar mindset based on shared social objects. (download it from Play-store https://play.google.com/store/apps/details?id=com.herdifier.herds&hl=fi).

chief digital officer, partner

suomen viherpeukalot oy greenfingers finland

2016-10 - Present · 10 yrs

Leading digital marketing & digital development in Finland's largest gardening eCommerce. Facebook wrote success story about our Facebook campaign: http://bit.ly/viherpeukalotsuccess

ecommerce and business to business sales manager

pure waste textiles oy

2015-3 - 2016-6 · 1 yr 4 mos

ecommerce and business to business sales manager

costo oy

2015-3 - 2016-7 · 1 yr 5 mos

Company OverviewCosto is a creation of three Helsinki based designers who combined their own unique visions and skills to form something new and unprecedented in the field of design. In today's world where diminishing natural resources question the ethics of constantly designing new things to consume, Costo decided to do things different. They started to utilize industrial leftover materials to satisfy their need to create in a more sustainable and ecological way. This innovation was combined with their unique visions of style and Costo started to produce different accessories and designs. The concept proved worthy and Costo has been on a roll since then.Costo accessories combine three aspects: quality, ecology and style, which tangle into the unique philosophy of sustainable design uphold by the people behind the brand.

digital marketing officer

sos children's villages finland

2014-6 - 2016-8 · 2 yrs 3 mos

I'm leading child sponsor (meaning monthly donor) recruitment and attrition in Finland. My primary task is to optimize the channel mix and campaigns in order to achieve greatest value for marketing investment. Our main channel is Facebook, where we found best CPA with the greatest volume. Secondary channels include Twitter-advertising, Google SEM/SEO and email- and content marketing. We also use traditional media for example F2F and DRTV campaigns. Facebook wrote Success story about our marketing in FB: https://www.facebook.com/business/success/sos-childrens-villages-finland Twitter wrote Success story also: https://business.twitter.com/success-stories/sos-lapsikylahttps://business.twitter.com/success-stories/sos-lapsikyla

chief executive officer

konversiotoimisto kumpula

2015-3 - Present · 11 yrs 7 mos

* CEO of one of the leading Facebook advertising (Facebook mainonta), PPC and SEM agencies in Finland * read Success story that Facebook wrote about our work: bit.ly/viherpeukalotsuccess. Welcome to optimize your advertising ROI with super targeted advertising * message me in LinkedIn or riku@kumpulantoimisto.fi.