Rikke Rosenlund

Founder & CEO @ BorrowMyDoggy

About

In 2012, I founded BorrowMyDoggy, now the UK & Ireland’s largest dog-borrowing platform, connecting dog owners with trusted local dog lovers for walks, sitting, and holiday care. What began as a simple idea has grown into a household name, built on safety, belonging, and long-term trust. Building BorrowMyDoggy taught me that strong values and scalable business models don’t have to be at odds - when trust, incentives, and community are designed deliberately. Before entrepreneurship, I built an international career across financial services, payments, and automotive, including managing global energy data at the OECD, holding commercial and marketing roles at American Express, and building an automotive business in Latin America. That experience shaped how I think about systems, incentives, and sustainable growth. Alongside my work as a founder, I’m committed to impact and access: Ambassador for Futures For All (formerly Speakers for Schools) Co-founder of WITSEND, supporting women in leadership, entrepreneurship, and technology Born in Denmark and having lived and worked across Europe, the Americas, and Asia, I bring a global perspective to leadership, risk-taking, and innovation. I hold an MBA from INSEAD and regularly contribute to conversations on entrepreneurship, resilience, leadership, and building trust-based businesses and communities that last. 📩 Open to partnerships and event/speaking invitations.

Country

City

United Kingdom

Industry

Internet

Skill

Social Impact, Public Speaking, Marketing Strategy, Strategy, Business Strategy, Strategic Partnerships, Management, Public Relations, Strategic Planning, Marketing, Sales, Business Development, Entrepreneurship, Negotiation, Advertising, Budgets, CRM

Experience

Founder & CEO

BorrowMyDoggy

2012-10 - Present · 14 yrs

London

BorrowMyDoggy is an online platform that connects dog owners with local borrowers for walks, weekends and happy holidays. Our aim is to leave 'Pawprints of Happiness' on the lives of dogs and people.

Speaker & Ambassador

Futures For All

2025-6 - Present · 1 yr 4 mos

Future for All (formerly known as Speakers for Schools) is a UK charity founded by journalist Robert Peston to improve social mobility by connecting young people from all backgrounds with leading employers, mentors, and inspirational role models.

Co-Founder

WITSEND Community

2017-11 - Present · 8 yrs 11 mos

WITSEND is a vetted, close-knit community where senior women connect to share experience, challenge thinking, and support one another through complex leadership decisions.

Non Executive Director

WISE

2017-9 - 2020-12 · 3 yrs 4 mos

WISE enables and energises people in business, industry and education to increase the participation, contribution and success of women in science, technology, engineering and mathematics (STEM). As a Community Interest Company, WISE provides services to employers, educators and training providers to improve their gender balance, including engagement and advancement of women.

Head of Network Development

Visa

2012-3 - 2013-2 · 1 yr

London, England, United Kingdom

Earthport (acquired by VISA) • Manage relationships to key partner banks across EMEA • Develop a Go-To-Market plan for growing the network banking coverage across 20+ markets • Negotiate contractual terms with existing and new bank partners

Senior Manager, Business Development

American Express

2007-9 - 2012-1 · 4 yrs 5 mos

• Responsible for partner (banks and acquirers) relationships and P&L • Monitor adherence to agreed contractual targets and business policies • Work with partners to develop overall market strategy, product line and marketing plans

Marketing Manager

American Express

2005-8 - 2007-9 · 2 yrs 2 mos

• Kick-off and manage sales- and marketing program to drive spend at 170k key merchants (across 9 markets) • Provide b2b marketing consultancy to several business units (Pricing, Network Dev., Risk) • Responsible for Merchant Communications, Web Site and Interactive Services • Budget responsibility of c$10M; identified and booked c$500k in cost savings

Sales- and Marketing Manager

Grupo FASA

2002-8 - 2004-7 · 2 yrs

Panama City, Panamá, Panama

• Launched new company “Motores Franceses” under Financiera Automotriz S.A. (FASA) • Inaugurated first two showrooms and car repair shops • Managed sales team • Coordinated PR and advertisement including direct mailing campaigns and auto shows