Rikin Diwan

Thimble is one of the fastest growing insurtechs focused on small business insurance. I've built and now oversee all aspects of marketing and a team across Growth, Lifecycle/CRM, Product-Marketing, Brand, Content, and PR/Comms.

- Oversee marketing for New Mobilities which includes JUMP e-bikes & scooters, Uber Transit, Uber Works, and Third Party Partners including Lime & more. - Lead a multi-disciplinary team of 40+ marketers who focus on Strategy, Product Marketing, CRM, Performance, Local Marketing, Content & Social, Creative, Analytics, and Program Management - Manage multi-million dollar budgets to drive acquisition, engagement, and perception in over 30 markets across US, Europe, and Latin America. - Work alongside Operations and Product leadership to align Marketing objectives, strategy, and resources

- Joined Social Bicycles as the first & only marketing employee and immediately oversaw our rebrand to JUMP Bikes as we transitioned to a D2C bike share company. - Oversaw all Marketing & PR as we quickly went on to partner and ultimately be acquired by Uber in one of the largest exits of an NYC tech company - Led marketing as we grew JUMP from 1 to 30+ markets and 1 to 40+ dedicated marketers within 18 months - Led two major product launches of bikes and scooters as well as charging infrastructure, JUMP Starters, and others

- Lead product marketing of enterprise solutions working alongside product, design, research, and others to launch Pinpoint, Attribution, Pilgrim, API, and other new lines of revenue - Lead the global team of Account Strategists managing all pre-sales efforts across Programmatic, Native, and Attribution products ($50M+) - Helped grow revenue by 6x by spearheading the go-to-market strategies for enterprise solutions working directly with sales & BD teams to craft client solutions - Collaborated with Global Sales leadership and provided client-facing support - Identified and executed key partnerships to create groundbreaking creative & content offerings such as Location-Based contextual display

- Oversee product teams working on various initiatives for Vice including both internal products and co-branded advertising products - Consult numerous startups as they look to establish their product positioning and brand presence online - Ensure a smooth new business process that integrates different disciplines, makes sound financial and resourcing decisions, and delivers the highest quality ideas and executions to potential new clients - Manage teams of producers, strategists, creatives, designers, developers, and more to deliver the best possible products and campaigns for all existing clients

- Oversaw Samsung Telecommunications America's (STA - Samsung Mobile USA) efforts across all social channels - Created highly successful and disruptive campaigns for 3 major product releases and multiple tech accessories and services - Ideated and implemented large-scale social and offline events including CES, Superbowl, SxSW, and Samsung presents Santigold - Direct relations with senior client executives and liaison for all agency partners including creative, media buying, digital, loyalty/CRM, PR and more - Directly managed multiple team members focused on content development and community management while overseeing a larger team of nearly 10 analysts, strategists, planners, and others

- Established New York Post's initial social media presence on Twitter and Facebook - Provided management with web analytics, advertising performance, and financial reporting documents and information. - Managed network partnerships and remnant advertising inventory for NYPost.com - over 100 million impressions/month. Increased overall CPMs by over 25% and exceeded budgets of $1,000,000.