Rifat Imran

Looking after: Dove, Vaseline, Closeup, Horlicks

• Assisted in the design and delivery that led to a 20% volumetric growth on the entire popular portfolio i.e., Tullo and Manpasand. • Developing and delivering annual brand plans to improve brand awareness, volumes, market share, and margins. • Unlocked 30% growth on Tullo by fixing the 6Ps – pack-price intervention and optimizing Route to Market. • Led category innovations and cost-saving initiatives by implementing agile methodologies to streamline the product development process, increasing speed to market by 25%. The cost-saving projects resulted in over Rs. 200M savings.

• Driving 25% campaign effectiveness by conducting in-depth market analysis and consumer research to uncover actionable insights, to align the brand positioning with target audience needs. • Secured projects valued at Rs. 7M by fostering strong client relationships and providing strategic counsel and innovative solutions.

Client Managed: Colgate Palmolive | Colgate, Lemon Max, Protex & Anne French • Researching and gathering data to develop well-informed strategic plans for existing and potential business partners. • Examining business and its competitors to get to know their brands and understand their objectives to have a well-informed direction for the brand’s communication space way forward. • Planning marketing campaigns driven by consumer insight and managing their end-to-end execution • Tracking the set KPIs through campaign analysis and share learnings for the future for our business partners.

• Client Managed | Bonanza Satrangi, Soya Supreme, Ferrero Group - Raffaello, DIPITT, Bayer Pakistan, TPL Insurance, Senior, Jaffer Business Solutions, Marie Stopes & Abhi Private Limited. • Led digital footprint of multiple high-profile clients from initiation to completion, achieving a 98% on-time delivery rate and reducing project costs by 15% through effective resource allocation. • Led the execution of integrated digital campaigns across SEO, PPC, and social media channels, resulting in a 50% boost in client ROI and a 30% increase in engagement metrics. • Oversaw social media campaigns and increased social media following by 50% and engagement rates by 45% within six months through A/B testing. • Collaborated with creative, technical, and marketing teams to deliver comprehensive digital solutions, enhancing project efficiency and client satisfaction

Responsible for creating a consistent brand visual identity and meaningful engagement in our communities online. • Planning and executing the Social Media Plan and Campaigns across Facebook, Instagram, Twitter, LinkedIn. • Maintaining a thorough content calendar and focus on conversion of audience into consumer • Liaising with design and development teams for web graphics and content • Conduct regular data analysis on digital and social media metrics to identify ROI of marketing spend and improve performance of campaigns.

Responsible for fund collection, recording and accounting fund inflows and outflows; leading on-ground teams during fundraisers and at the time of dispersion of donation drives; hosting and aiding plantation drives; in charge of publications - leading and devising content strategy and social media calendar; storyboarding and coordinating with graphic designers, and videographers for content realization; responsible for corporate communication and business development; handling monthly and annual reports of our development progress - 2016-18