Ridhima Shraff

Senior Brand Manager @ RPSG (FMCG) - Guiltfree Industries Limited

About

l Branding l Innovative l Product Development l Creative l Interactive l Photographer l Enterpreneur l Mentor l Random l Modernite (MHS) l Kolkata l Feminist l Loves recycling l Research| E-commerce | Digital Marketing |

Country

India

City

Kolkata

Industry

Retail

Skill

Customer Insight, Product Launch, new product development , Brand Awareness, innovation , Brand Building, Communication, Microsoft Office, Digital Marketing, Business Development, Photography, Digital Photography, Market Research, Marketing, Financial Analysis, Advertising, Marketing Strategy, Business Strategy, Product Development, Microsoft Word

Experience

Senior Brand Manager

RPSG (FMCG) - Guiltfree Industries Limited

2024-7 - Present · 2 yrs 3 mos

Kolkata, West Bengal, India

Led the successful launch of new products, which became category best sellers, while driving growth through data-driven & consumer insights, influencer partnerships, and integrated marketing strategies. Enhanced consumer experience with Gen Z-focused offline activations and improved post-purchase engagement.

Senior Marketing Manager D2C

Emami Ltd

2022-11 - 2024-6 · 1 yr 8 mos

Kolkata, West Bengal, India

Manager - Brand

Purplle.com

2021-4 - 2022-10 · 1 yr 7 mos

Mumbai, Maharashtra, India

Associate Brand Manager

Purplle.com

2019-4 - 2021-3 · 2 yrs

Mumbai, Maharashtra, India

Mentor

mentortogo

2018-12 - 2019-11 · 1 yr

Marketing Manager & photographer

Www.foppishmart.com

2013-1 - 2019-1 · 6 yrs 1 mo

Co Founder

Foppish Mart

2013-1 - 2019-1 · 6 yrs 1 mo

Education

Indian School of Business

Digital Marketing & Analytics

2021-12 - 2022-3 · 4 mos

This programme has provided models, frameworks and strategies to understand digital consumer behaviour and tailor the customer journey with experiences that convert, delight and create customer advocates.