Rida Anjum

As a Product Manager on the Commercial Enablement team, I lead initiatives to optimize our Salesforce and DocuSign CLM tools, ensuring streamlined, efficient workflows that empower our Sales, Legal, and Revenue teams to close deals quickly and effectively. My work is highly cross-functional—I collaborate closely with stakeholders across departments to understand needs, identify pain points, and drive impactful product solutions. I own end-to-end product responsibilities, including roadmap development, user journey mapping, and execution through agile methodologies. My focus is on building tools and processes that remove friction, reduce turnaround times, and support scalable, revenue-driving operations.

PM Intern on the Internal Tools team Spearheaded product app intake including legal and financial processes while strategizing post-internship product goals. Collected and analyzed usage data on Salesforce Conversations Tool by working closely with a developer to begin telling the product usage story. Also worked with an analyst from BI to format the data once it was generated. Conducted 18+ interviews with Client Services members to uncover meaning behind the observed data. Overall, was able to build multiple interpersonal connections quickly and ultimately transform the data into a view that told a story and generate future business decisions on strategizing product usage.

User focused product development for a South Asian designer fashion rental startup. Working in a small team of 5 juggling research, design, deployment, and marketing of products. Responsibilities include leading the team on research, usage goals, and integration of our booking software for the products; analyzing success rates of pin titles via Pinterest metrics; and focusing on collecting customer feedback by designing surveys and action plans to increase engagement.

Solid State Drive Data Center Engaged in creating data visualizations from 5+ large datasets, helped make forecasting decisions for product releases & pricing. Created a QLC sales deck involving customer storytelling and technical specs. Developed a comparison tool with visualizations for profit margins across competitors, involved collaborating with finance, engineering, development, and strategy teams. Data cleaning, processing & manipulation Interactive dashboard utilizing Power BI Quickly address complex issues, evaluate alternatives, make decisions, and take appropriate action Work collaboratively and cooperatively with cross domains Ability to maintain the confidentiality of sensitive information

A variety of responsibilities including gathering regional data into various formatted reports, conducting research and interviews, and creating visual marketing material. Managing daily computing schedules, research and reporting activities in order to meet established timelines and objectives, designing the cover of FCUSD’s Annual District Budgeting Plan, and training and onboarding new interns

Cognition emphasis