Ricky Prasetya

Building the first AI system specifically designed for Indonesian Micro, Small, and Medium Enterprise sellers — from zero skills to full automation.

I didn't just sell financial products. I built a system that made a team of advisors consistently outperform. My role was equal parts field leader and operations builder — managing a growing portfolio of executive clients while designing the performance infrastructure that turned individual advisors into a structured, high-output team. This is where I developed the leadership and systems-thinking approach I've applied in every role since. What this role taught me: High performance is a system, not a personality trait. The frameworks I built here — metric clarity, structured coaching, portfolio discipline — became the operational foundation I carried into technology and Industrial IoT leadership. Core skills demonstrated: Team Leadership · KPI-Based Performance Coaching · Portfolio Management · Client Retention Systems · Advisory Operations · People Development · Executive Relationship Management

After 15+ years inside organizations, I moved to the advisory side — working with businesses that needed an operator's perspective, not just a consultant's framework. My focus: helping companies close the gap between the technology they've invested in and the operational results they expected. What I do: ▸ Advise leadership teams on selecting and implementing technology solutions that directly improve operational efficiency and commercial performance ▸ Translate complex business pain points into practical, scalable digital solutions — from IoT connectivity and telematics to CRM, omnichannel platforms, and automation ▸ Lead end-to-end solution discussions across the full technology stack, ensuring recommendations are grounded in operational reality, not just technical specs ▸ Support organizations in redesigning customer engagement workflows using digital platforms, chatbot automation, and omni-channel communication systems ▸ Bridge client objectives with technical partners to ensure smooth implementation and actual adoption — not just deployment Solutions I advise on: GPS Telematics · IoT & M2M Connectivity · Omnichannel & Call Center Platforms · IP PBX & Network Infrastructure · Chatbot & Workflow Automation · CRM & Loyalty Systems · WhatsApp Business API · RFID · HRIS · Custom Web & Mobile Applications · E-learning Platforms Selected impact: ▸ Helped multiple organizations streamline operational workflows through targeted technology integration — reducing manual processes and improving cross-team visibility ▸ Advised on scalable system adoption aligned with each client's growth stage and service efficiency goals ▸ Supported businesses in elevating customer engagement through structured digital communication strategies Core skills demonstrated: Operations Improvement · Digital Transformation Advisory · Commercial Strategy · Solution Consulting · Client Advisory · Cross-Functional Implementation Support

I was brought in to build something that didn't exist yet. No team structure. No operational playbook. No governance system. Just a mandate: establish a competitive Industrial IoT business unit — fast. In 7 months, we went from zero to a fully operational division with structured workflows, aligned teams, live KPI dashboards, standardized SOPs, and a digital presence that actually converted. What I built: ▸ Designed and implemented the full operational framework from inception — org structure, role clarity, accountability systems, and cross-functional workflows ▸ Built KPI dashboards that aligned commercial, engineering, and project delivery teams under one unified performance view ▸ Directed budgeting, resource planning, and performance management to enable controlled, scalable growth ▸ Standardized SOPs across delivery functions — quality and consistency became system-driven, not person-dependent ▸ Expanded solution capability by integrating LoRaWAN, WMS, EMS, and panel solutions into standardized operational workflows ▸ Led full digital transformation: website redevelopment, e-commerce infrastructure setup, and LinkedIn presence growth Selected impact: ▸ Scaled the business unit to IDR 700M+ within the first operational cycle ▸ Delivered 48% YoY revenue growth through structured planning and commercial-operations alignment ▸ +97% growth in LinkedIn presence — strengthening brand positioning in the Industry 4.0 space ▸ Established an operational foundation capable of supporting continued scale beyond my tenure Core skills demonstrated: Business Unit Structuring · Operational Governance · KPI Dashboard Implementation · SOP Development · Cross-Functional Alignment · Budget & Resource Management · Digital Transformation · Industrial IoT · Industry 4.0

The title said Sales Manager. The actual job was building a division from scratch. When I joined, the IIoT & Automation unit didn't exist as a structured business. I designed the operational infrastructure, formed the team, and built the governance systems that made sustainable growth possible — with a team of 5 or fewer. What I built: ▸ Designed the full operational framework — workflow structure, role clarity, performance standards, and accountability systems ▸ Built a cross-functional team (commercial + engineering) enabling integrated solution delivery ▸ Established pipeline coordination and opportunity management processes for disciplined, consistent execution ▸ Oversaw end-to-end project coordination from solution design through implementation readiness Selected impact: ▸ Generated IDR 600M within the first 9 months (Apr–Dec 2021) — team of ≤5 ▸ Sustained 15%+ annual revenue growth from 2021–2023 ▸ Built the division's operational foundation, enabling it to scale with consistent delivery standards Core skills: Business Unit Leadership · Operational Framework Design · Cross-Functional Governance · KPI Alignment · Process Design · IoT Operations · Resource Planning

Alongside my corporate leadership roles, I built and ran an independent financial advisory practice — serving professionals, executives, and business owners with wealth protection and investment strategies. This wasn't just advisory work. It was running a business: client acquisition, portfolio management, compliance, and relationship development — all self-directed. What I did: ▸ Delivered strategic financial advisory across investment planning, insurance, tax efficiency, debt management, and estate structuring ▸ Designed tailored financial strategies aligned with each client's goals, asset profile, and risk tolerance ▸ Drove business development through strategic client targeting and referral-based portfolio growth ▸ Maintained full regulatory compliance and documentation standards across all advisory activities What this demonstrates: ▸ Entrepreneurial execution — built and sustained a client-facing business independently ▸ Business development discipline — grew a portfolio through structured targeting, not just networking ▸ Stakeholder management at executive level — advising business owners on high-stakes financial decisions Core skills: Business Development · Client Portfolio Management · Entrepreneurial Leadership · Executive Advisory · Regulatory Compliance · Relationship Management

The company had a good product. But the operations were bleeding quietly. High attrition. Low accountability. No real visibility into what was actually happening inside the organization. I was brought in to fix that — and to prepare the business for external investment. What I did: ▸ Directed end-to-end company operations, translating corporate strategy into structured, measurable execution ▸ Implemented KPI frameworks and real-time performance dashboards — giving leadership clear visibility for the first time ▸ Optimized cross-departmental workflows to reduce friction, improve efficiency, and establish consistent delivery standards ▸ Led cross-functional alignment across engineering, sales, and support — building a results-driven execution culture ▸ Delivered executive reporting and strategic recommendations directly to CEO and stakeholders Selected impact: ▸ Reduced employee attrition by ~50% through governance redesign, role clarity, and structured performance feedback ▸ Contributed to a successful external funding round by improving operational transparency and investor readiness ▸ Established KPI-driven management systems that created lasting accountability across all functions Core skills: Enterprise Operations Leadership · KPI Governance · Organizational Structuring · Process Optimization · Cross-Functional Alignment · Strategic Execution · Investor Readiness

This is where I learned that high performance is a system, not a personality trait. My role wasn't just selling — it was building the operational infrastructure that made a team of 15–20 advisors consistently perform at a high level, year after year. What I built: ▸ Recruited, structured, and developed a team of 15–20 financial advisors — building performance consistency and elevating service standards across the unit ▸ Implemented KPI-based monitoring and coaching frameworks to drive productivity, accountability, and execution discipline ▸ Established structured client management processes ensuring long-term relationship continuity across 250–300 active accounts ▸ Conducted regular field coaching and performance reviews to strengthen individual and team execution Selected impact: ▸ Grew annual production from IDR 200M → IDR 1B+ in 3 years — a 5× increase — through disciplined performance management ▸ Built and managed a structured portfolio of 250–300 active client accounts ▸ Developed a leadership pipeline of advisors that strengthened long-term organizational stability ▸ Recognized with multiple international incentive awards for sustained performance excellence Core skills: Team Structuring & Development · KPI & Performance Governance · Client Portfolio Management · Coaching & Capability Building · Operational Discipline · People Development

Account Manager PT. Intikom Berlian Mustika · Full-time Jul 2010 – Feb 2012 · 1 yr 8 mos · Greater Jakarta Area, Indonesia · On-site My first real test in a commercial role — and I came in with zero sales background. Within 4–5 months of joining the sales division, I had individually contributed 60% of the annual team sales target. Not through luck — through structure, discipline, and a refusal to wait for warm leads. What I did: ▸ Managed client relationships across assigned territory while proactively identifying and pursuing new business opportunities ▸ Handled the full sales cycle end-to-end — prospecting, presentation, negotiation, follow-up, and order coordination ▸ Built an initial client base independently through cold calling and proactive outreach, with no prior sales experience and no team support ▸ Introduced time-limited promotional initiatives that accelerated customer decision-making and boosted short-term revenue Selected impact: ▸ Achieved 60% of annual team target individually within the first 4–5 months — with no prior sales background ▸ Demonstrated strong commercial instinct and self-driven execution from day one ▸ Established a reputation for proactive client acquisition and reliable follow-through Core skills: B2B Sales · Client Acquisition · Territory Management · Consultative Selling · Negotiation · Self-Directed Execution

Built a strong technical foundation in enterprise network infrastructure, ensuring system reliability, security, and performance across critical business environments. Key Responsibilities 1. Installed, configured, and maintained LAN, WAN, internet, and intranet infrastructures 2. Deployed and supported server hardware and software for organizational operations 3. Managed user access controls, authentication, and system security protocols 4. Monitored network performance and proactively resolved technical issues to minimize downtime 5. Administered email systems, including spam filtering and virus protection 6. Implemented preventive maintenance and strengthened network security against potential threats 7. Provided end-to-end troubleshooting and recovery support during system failures 8. Documented technical issues and solutions to improve response efficiency and system reliability Key Achievements 1. Maintained high network uptime by proactively identifying and resolving performance and security risks 2. Strengthened infrastructure reliability through preventive maintenance and system hardening 3. Played a key role in ensuring business continuity through fast incident response and recovery Skills: Network Infrastructure · System Administration · IT Security · Server Deployment · Troubleshooting · Enterprise IT Support