Rick Sanz

Commercial/scenic photography with specialty in location photography. Extensive business and travel experience in Latin America. Completely bilingual in English and Spanish.

Principal

Strategy, forward thinking, new projects/ideas for group & members. Promote ASMP brand & awareness.

Contracted by PRAA to provide public relations and promotional services. Assisting the organization in event planning, donor/sponsor efforts and information campaigns with the media.

Responsible for business development of advanced technology manufacturing systems with North American OEM's. Created target market and customer list and strategic action plan for quick implementation and early success. Successfully initiated technology evaluation project with Caterpillar. Acquired RFQ for PECM piston machining system from leading OEM ahead of planned objective. Acquired RFQ for segmented camshaft assembly system from leading tier 1 automotive OEM ahead of planned objective.

Special Markets Managed sales and marketing of valvetrain products to the traditional automotive aftermarket and to the "specialty" marine engine, small air cooled engine, motorcycle and high performance OEM markets. Customers included Harley-Davidson, Custom Chrome, Kohler engines, Crane Cams, Comp Cams, Holley/Lunati among others. Identified and captured new customers and applications for our existing manufacturing capabilities and also generated new product opportunities with existing customers and new customers. Resulting sales increased over 30% in a mature product line. Revamped cataloging, application and technical information for the product lines. Created new marketing materials for P.O.S. (counter-top) and general distribution. Member of product selection and advanced planning group. Guided management team in their efforts to find metallurgic testing and diagnostic services. Introduced the team to new metallic surface treatment methods.

Caterpillar Was hired for the specific task of getting Caterpillar as a primary OEM customer for the company. Was responsible for creating a business strategy and target specific products that would give us the quickest entry into Cat and the highest business volume in short time . Arranged and hosted negotiations between my executive management team and Cat executives. Business was awarded by Cat to Certified Power in less than 1 year and sales doubled in 3 years.

Special Markets Was responsible for market studies, generation of target customer list and creation of a strategic plan that would get us into these new markets for our chemical products. Ricardo E. Sanz Resume Continued New business was started with Yamaha, Harley-Davidson, Custom Chrome and Office Depot ahead of business plan.

Territory manager for Midwest and florida as well as key OEM manager. Ricardo E. Sanz Resume Continued Assigned by board of directors to special projects in Mexico, Brazil, Argentina and Chile. Projects consisted of identifying potential suppliers and joint venture candidates and later facilitating negotiations and agreements between all the parties. Managed business with key OEM customers and headed special/forward projects with Navistar, Kenworth, Cummins, Caterpillar, Penske (Detroit) Diesel.

OEM Responsible for business and sales to John Deere, Case-IH, Chrysler. Assigned by executive committee to identify new market opportunities for existing product lines and capabilities. Successfully implemented new program with Mercury Marine which was a new industry/account for the company. Was manager with highest sales increase for 3 consecutive years.