Rick Li

Represent a U.S.-based agency, expanding into the global markets and cultivating a new client base. Led the cross-function product development of an AI-powered data platform that enables influencers, brands, and agencies to make more informative decisions with data. Delivered innovative marketing solutions to 50+ clients, including game developers, DTC brands, and tech giants like Tencent, Bytedance, Xiaomi, and Google. enabling them to connect with global audiences through influences, social media content, film, TV, music, and live events. Won agency of the year by Streamy Awards 2020. Led overall operations with P/L responsibility, scaling the team by 200% while reducing operational costs by 17%. Leveraged advanced AI-driven data analytics, resulting in a 138% increase in views, 82% boost in engagement, 300% increase in user retention, and a 46% rise in ROAS. Led cross-function, multi-national remote teams of over 100 members on extensive cross-continental projects with no delays and 100% KPIs achieved. Established impactful partnerships globally including YouTube and Google, securing deals totaling $2 million with major industry players like Tencent, MiHoYo, TikTok, and Xiaomi. Formulate specific influencer, and creator marketing strategies that target YouTube, TikTok, Instagram, Twitter, Twitch, and Facebook. Provide product placement & and brand integration with Hollywood Film, music, TV & and streaming content. Clients include but are not limited to TikTok, ByteDance, Oppo, Xiaomi, Mihoyo, Tencent, Alibaba, Florasis Beauty and more.

Led a 60-member team, driving the global digital expansion of 100+ Tech, DTC, eCommerce, and consumer brands and executing omnichannel media buying campaigns for top-tier clients with annual revenues exceeding 200 million USD. Pioneered innovative digital and media buying solutions to increase the agency margin by 11% and boost client ad campaign ROI by 14%. Helped TikTok, Shein, Temu, and Tencent to achieve the most downloaded APP in both the iOS store and APP market through Google, Meta, Paid social, programmatic, and affiliated multi-channel ad campaigns. Conducted in-depth market analysis, scrutinizing eCommerce competitor activities to devise precise performance marketing strategies for clients, resulting in a 17% improvement of ROAS on cross-border e-commerce channels. Played a pivotal role in high-caliber pitch presentations and ongoing projects, contributing to an overall revenue growth of 20%+ annually, and 100% OKRs achieved. Provided comprehensive internal staff training, fostering team growth and collaboration, with 22% productivity improvements. Best performance campaign and best social campaign of the year awarded by ROI festival in 2019.

Led the Branding department, enhancing capabilities, and providing strategic insights to C-level executives to shape branding strategies and organizational development with data and programmatic solutions. Successfully incubated 3 internal DTC brands, conceiving ideas and business plans for venture capitalists while orchestrating US market launches and generating 8 million USD in sales revenue in the first year. Managed acquired subsidiary agencies, offering educational training, devising branding strategies, facilitating pitch proposals, and fostering client relationships to maintain a healthy 17% revenue growth annually. Leveraged Internal Yeah Targeted AI tool and data to improve programmatic campaign strategies and performance, reduced CPM by 13%, increased CTR by 55%, and improved overall ROAS by 17%. Optimized clients' eCommerce campaigns and operations through automation and streamlined processes, resulting in a remarkable 28% reduction in operational costs and an impressive 11% improvement in eCommerce campaign margins. Led and actively participated in PR events, orchestrating the elevation of Yeahmobi's brand image and reputation in the SSP, DSP, and DMP eco-system, resulting in more than 3 partnerships.

• Led agency to provide marketing and consultancy services to world-class football clubs and brands, directed high caliber client pitch, won first initial client ahead of operation launch schedule, and grew clientele by 500% in 12 months. • Strategic business planning with stakeholders and board members expanded the team by 400% in 6 months, while maintaining positive margin growth. • Provided digital solutions, creative content, and brand collaboration to enhance the presence of European football clubs on social media, grew fan base consistently above 250% annually. • Spearheaded eCommerce growth by establishing a new sales channel and platform, grew eCommerce revenue by 220% in 12 months. • Localized and promoted an international sport data platform, becoming the premier and exclusive sport data source and solution for online streaming content providers in Asia. • Organized numerous PR online events and offline meet & greet events, increased club’s social media engagement rate by 27% in 6 months. • Achieved a $10 million sale 18 months after launch, earning praise from board members and stakeholders for the fastest ROI in their history.

Enhanced agency workflow by integrating cloud-based software, including Monday, Slack, Salesforce, Jira, and Asana into existing procedures, reduced operational cost by 12% Helping Health care and pharmaceutical brands identify opportunities with data, formula creative go-to-market Strategy using keyword data. Improved campaign performance by 18%, and client satisfaction rate by 34%. Cultivated and maintained fruitful media relationships and strategic partnerships with data providers, resulting in a 30% increase in brand visibility. Effectively managed an internal team of over 40 employees, fostering collaboration and achieving a 15% boost in team productivity. Implemented ongoing reporting mechanisms, leading to a 20% increase in client progress tracking efficiency. Collaborated closely with clients on daily operations, addressing concerns, and delivering targeted marketing and business solutions that exceeded KPIs, resulting in a 15% growth in sales revenue, a 10% increase in lead generation, and a 12% rise in other conversions.

Extending agency capability to organic search, paid search, performance, B2B, and programmatic marketing fields, added 10 plus innovative offerings to better meet client demands. Handled daily operations and client interactions, ensuring exceptional client satisfaction, and achieved a perfect 100% client retention rate, building lasting client relationships with IHG, Fitbit, UPS, GSK, Mary Kay, J&J, Pirelli, Caterpillar…ETC. Planned, optimized, and executed SEO, SEM, and RTB programmatic campaigns, with an annual budget of 180 million USD, maintaining a 20% first-page keyword ranking record. Consistently grew IHG online booking revenue by 13% and reduced cost per click by 9% annually. Agency of the Year award by Cannes Lions 2 years consecutively. Orchestrated 2 award-winning campaigns for health care and pharmaceutical brands Johnson & Johnson and GSK with record statistics, including CPL, CPC, CPA, and CTR all outperformed client expectations. Managed and coordinated cross-functional, multi-national teams on global projects with no delays and 150% achievements on campaign deliverables. Navigate intricate local business pathways, negotiate complex deals, and build operative partnerships with local media partners and global agency firms, to reduce operating costs and increase profit margin. Participating in new pitches, acquiring new clients with verified revenue increases, and forward-thinking brand recognition projects. Respected strategist, able to expand operational efficiencies and build advocacy from senior-level management and executives to spearhead innovative business directions. Utilize diverse knowledge base of variant operational standards, complex modeling, and global management tactics―all in service of cultivating pivotal relationships, leading client satisfaction and generating 14 Million + RMB in sales.

Oversaw the department with 30+ members and top Fortune 500 brands, including Nike, AIG, Coca-Cola, Maserati, L'Oreal, Jeep, Converse…ETC. Improved Nike eCommerce store ROI by 107%, Revenue by 284%, Cost per Click -34%. BizSpark award, fastest growing company of the year 2011, best marketing solutions of the year 2012. Managed and optimized media buy, SEM, SEO, social media, affiliate, and remarketing campaigns across all industry spectrum, with a total annual advertising budget of 200 million USD. Achieved 20% top-ranking keywords under management. Acquired new clients for GridSum dissector series B2B software solutions.

Managed and optimized SEM/SEO/SMO/Display campaigns for more than 50 clients, with more than 200K USD monthly budget. Proactively resolve escalated customer issues and coordinate these resolutions with other departments. Integrated back-end CRM software with SEO/SEM tools and applications including, Marin, Kenshoo, WordStream, and Google ads editor to streamline management and accounting process, resulting in a 38% production increase, 80% error elimination. Maintain status updates from overseas offices to the CEO.

Developed, optimized, and maintained the official Clear Essence website and eCommerce store, generating 4 million in sales revenue in the first year. Implemented an automated software system and standard operating procedures to reduce operating costs by 38% for the E-commerce Department. Increased website traffic by 417% and user base by 384% in the first year. Improved conversion rate by 22% by analyzing website UX and shopping cart drop-off rates to improve checkout process and user experience. Check credit card transactions for fraud and high-risk transactions with AVS (address verification system).