Rick Goralnick
Vice President, Licensing
About
SALES, LICENSING, PARTNERSHIPS & MARKETING LEADER Results-oriented marketing professional with 20+ years of experience across broad, competitive consumer product markets. Track record of consistently identifying and capturing market opportunities to accelerate exposure and increase revenue and profit. Effective manager and team player with solid interpersonal, communication, presentation, negotiation and management skills. Looking for rewarding licensing/partnership/strategic alliances opportunities within consumer products, arts, entertainment and/or sports industries. Specialties: Intellectual property licensing, marketing strategy, sales promotions, product/brand management, retail marketing, new business development, strategic alliances and partnerships
United States
New York City Metropolitan Area
Retail
Marketing Strategy, New Business Development, Retail Marketing, Management, Consumer Products, Licensing, Toys, Digital Marketing, Digital Strategy, Brand Management, Product Marketing, Merchandising, Social Media Marketing, Integrated Marketing, Market Research, Negotiation, Retail, Product Development, Customer Insight, P&L Management
Experience
Vice President, Licensing
Pop Star Licensing, LLC / Star Link Global Group
New Jersey, United States
Building and launching a multi-category consumer products program for Gus Fink Studios. Gus Fink is a visionary artist whose work comes from the crossroads of Nightmares and Dreams. As a writer, director, designer, and creator of countless characters, he has built entire universes filled with humor, darkness, and heart. His art isn’t about polished perfection—it’s alive, unpredictable, and unforgettable. Visit the site at https://gusfinkstudios.com/.
Director Of Licensing
Party City
New York City Metropolitan Area
Vice President, Licensing
Spencer Gifts / Spirit Halloween
New Jersey
Responsible for the overall creation and leadership of the brand's corporate licensing strategy, social media marketing, and Spencer's in-store marketing programs. The position has a strategic impact on the business and leads the way in fostering cross-functional relationships within Spirit Halloween and Spencer's as well as with leading licensors across North America.
Founder, Managing Director
Lucky 13 Marketing & Licensing
Bridgewater, NJ
Providing marketing, licensing, partnership and retail services for consumer products manufacturers, and acting as match-maker to brand owners looking to extend their offerings via licensed manufacturers and importers. Past and current clients include The National Basketball Association, Nickelodeon Consumer Products, The Weatherproof Garment Company, Global Brands Group (e.g. Anheuser-Busch, Jeep, Welch's, Jelly Belly, Kahlua, DwellStudio, Jennifer Lopez and David Beckham), Quirky (inventor-led product platform).
Consultant
NY/NJ SUPERBOWL HOST COMMITTEE
New York, NY
Provided project management, logistics and corporate gifts sourcing expertise to sales, marketing, volunteers and event teams.
Vice President, Licensing & Marketing
Richard Leeds Int'l
New York, NY
Directed all character, brand and fashion licensing acquisitions, marketing/branding/PR/social media/website and distribution/channel expansion for a leading licensed manufacturer Women's sleepwear, loungewear and daywear.
Director, Licensing and Merchandising
Marvel Entertainment
Managed entire soft lines categories of their $6 billion (retail) US consumer products division.
Director, Domestic Licensing
American Greetings
Directed all outbound licensing operations for the existing AG-owned character properties. Worked hand-in-hand with the marketing and brand teams to launch consumer product programs featuring newly-created IP developed and owned by AG.
Director, Global Licensing
Crayola
Directed the outbound licensing operations for the Crayola brand, expanding its presence into more than two dozen new categories. Also managed all aspects of licensed property acquisitions (Disney, Marvel, Warner Bros. and Nickelodeon), a new function for the company.
Manager, Corporate Licensing
Hasbro
Responsible for licensing out the portfolio of Hasbro, Parker Bros., Milton Bradley and Playskool properties.
Education
University of Hartford
Marketing, Advertising
Rick Goralnick's Contact Information
Phone
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