Rick Carlson

Translate brand strategy into impactful visual design across packaging, labels, and related touchpoints. Lead & create innovative design solutions for consumer package goods (CPG), brand identity, POP, new product ideation and retail merchandising.

Concept, execute, and deliver packaging design solutions from idea through production — collaborating cross-functionally, ensuring high-quality output, and staying current on industry trends and materials.

Managed a team of package design specialists and delegated departmental duties and workflow in order to meet and maintain tight deadlines, assure budgets are met and all possible savings are made. Design and implement advanced strategies for private and generic packaging. Evaluated and managed over 30 private label brands in-house and externally to obtain brand integrity through merchandising, print, web and television. Inspect proofs and preproduction samples to ensure high-quality products and accurate color models.

Responsible for designing web pages, point of purchase displays and all in-store literature. Streamlined project index archive, which allowed for a more efficient file retrieval process. In charge of design and positioning of all marketing pieces to initiate higher store traffic.

Developed and updated new and creative layouts for monthly coupons and mailers. Able to troubleshoot design conflicts while upholding Team Member requests. Prepared and maintain files for print and web, as well as filing art for future usage.