Richie Murray

Co-Founder & COO @ Electric Sheep

About

Newsrooms lose stories every day because video can't keep pace. We fixed that. Without a single new hire: • 40% reduction in tickets sent to the central video team • 50% increase in company-wide video output within 8–12 weeks • 50% reduction in time from raw media received to video published How it usually is: Requests stack up. Journalists stop asking. Stories that should be video become text-only — not because anyone decided that, but because the maths doesn't work. Audience expectations: infinite. Video team capacity: finite. Electric Sheep is agentic video editing built for newsroom velocity. Instead of emailing your brief to the video team, use it as a prompt. Seven specialised AI agents digest, delegate and deliver — videos are returned in minutes, and without relying on anyone else. What this looks like in practice: 1. Journalist with zero editing experience → publishable social clip in 3.5 minutes 2. Same edit in Premiere → 45+ minutes minimum 3. Video backlog cleared → same-day delivery becomes default 4. Video team freed → focus on premium content, not routine cuts Backed by 4x VCs & technology leaders from Disney, Lucasfilm, EA. Top 2% of UK startups. Built by former production veterans from Netflix, Amazon, Disney workflows. If your newsroom is producing 10+ video requests daily and your team can't keep pace — We should talk. In my spare time, I enjoy being in motion as much as possible: 🏃‍♂️ 🏐 🥾 🏊🚴‍♀️🏋️‍♂️ 🧗‍♂️ 🏄‍♂️⛷🏓🥍

Country

United Kingdom

City

London Area

Industry

Computer Software

Skill

Content Production Automation, AI Video Editing, Newsroom Technology, Media Technology Solutions, Agentic AI Systems, SaaS Sales, Entrepreneurship, Creative Problem Solving, Business Strategy, Business-to-Business (B2B), Social Media, Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Sales, Research, Management

Experience

Co-Founder & COO

Electric Sheep

2022-11 - Present · 3 yrs 11 mos

Europe (CET Timezone)

Started by three technologists with one observation: post-production was broken. I met my cofounders as they were working on productions for Netflix, Amazon, and Disney — watching talented teams lose days to manual workflows that should take minutes. So we built tools to fix it. First for Hollywood. Then we asked a harder question: If AI can accelerate film post-production, what happens when you point it at the fastest-moving media environment on earth? Newsrooms. Where deadlines are measured in minutes. Where video requests are raised in their 100s everyday. And (unsurprisingly) they stack up faster than any team can clear. Electric Sheep is agentic video editing built for newsroom velocity. Seven AI agents. One prompt. Brief to broadcast in minutes.

Business Development Manager

Splyt

2020-11 - 2022-11 · 2 yrs 1 mo

London, England Metropolitan Area

Closed global partnerships with mobility clients. Multi-stakeholder deal across tech, legal, data privacy, UX and finance

Senior Business Development Manager

Pulsar

2020-4 - 2020-7 · 4 mos

London, England Metropolitan Area

• Spearheaded enterprise sales for a leading social intelligence platform, achieving 200% of sales targets. • Transitioned into a Solutions Consultant role, leveraging my expertise in complex technical sales processes. • Progressed rapidly from Solutions Consultant to Senior Business Development Manager within 16 months. • Managed the complete sales cycle for B2B SaaS deals, enhancing client engagement and satisfaction.