Rich Taylor

Fractional CMO | Managing Director | Practice Leader. Helping Closely-Held Businesses with Leadership and Controls that Accelerate Growth.

If you're a small or midsize company spending money on marketing but not seeing sales results, the yorCMO system can help. Our fractional Chief Marketing Officer program offers a simple and highly effective 6-step approach to help you grow your brand(s) and business. We offer unbiased advice, guidance and support that enables business owners to achieve ROI on your marketing investments.  Executive Marketing Leadership at a Fraction of the Cost for a Full-Time Hire.  A Proven and Reliable System with the Process, Tools & Support Your Business Needs to Succeed.  Results that Deliver Accountability on a Weekly, Monthly, Quarterly and Yearly Basis.

"Rather than focusing on results. Focus on the process. The results will follow" I help companies accelerate growth by making marketing and advertising more effective. If your business or brand needs to increase sales, revenue, and market share I can provide a proven process that involves analysis, strategic planning and campaign management to improve results. Call, email or message me for a free consultation.

The Fractional Professionals Association (FPA) is a unique peer-to-peer community dedicated to helping fractional executives and consultants working with small and midsize businesses to grow their practices. Visit www.fractionalpros.com for details.

fraXtion is an affordable Advice as a Service platform for small and midsize businesses to talk with functional experts who have C-suite experience.

Authenticity: Building a Brand in an Insincere Age Available on Amazon or direct from publisher. http://ow.ly/aToP50wpHOL A common problem in marketing is what a brand says in advertising isn't always what customers and employees experience. This book shows you how to align your marketing efforts with the purpose of your brand. Too many companies depend on marketing tactics that don't match the needs and concerns of their customers, or embrace messaging and causes that don't connect. Authenticity is an anti-gimmick business book. It prescribes clear strategies that enable companies to communicate in a more genuine, emotional way. Authors Mark Toft, Jay Sunny, and Rich Taylor provide a series of approaches to help embrace and communicate the purpose of your brand with effectiveness. Whether you're a business executive who wants to be more persuasive or an advertising professional looking to grow your brand, this book combines the authors' successful experiences at top agencies into practical advice that can work for anyone in any business. Readers will learn the importance of purpose and conflict in marketing activities, how to approach advertising with clarity and passion, and how to plan content while avoiding the false allure of aspirational advertising and insincere corporate social responsibility. Inauthentic messaging can often spell failure for a business, but the company that tells a genuine, compelling story to its clients is the one that succeeds. Features Supports reading in small doses through short, provocative chapters Offers refreshed principles and strategies to help reveal or recover authenticity in your branding, messaging, advertising, and marketing Roots advice in over five decades of combined business and marketing experiences producing award-winning campaigns Provides examples and analysis of brands that align marketing with their genuine purposes Relates surprising and commonsense wisdom in an engaging style, free of business jargon

Award Winning Branding and Advertising Agency that Specializes in Storytelling.  Co-Author of "Authenticity: Building a Brand in an Insincere Age" (Praeger Press).  Established consulting practice and SOPs; grew billable revenue from $0 to $1M.  Conduct marketing audits, present insights, implications and recommendations to clients.  Lead workshops with C-suite executives to clarify brand value proposition and develop a story map.

Independent grocery chain operating 37 stores with $900M in annual revenue and 5K employees. Annual Budget: $10 Million, Direct Reports 5, Indirect Reports 36, Vendors & Agencies Managed 10. Responsible for increasing customer traffic, average sale, and annual revenue. Oversaw strategic planning, marketing, branding, advertising, direct mail, events, promotions, point-of-sale, social media, and website.  Developed “Indiana Made” campaign; reversed years of sales decline, grew weekly traffic by 12%.  Optimized sales promotions; generated 500K transactions per week and $900M in annual sales.  Introduced marketing automation for weekly ad circular; eliminated 9K labor hours, saved $3.5M.  Added programmatic video and digital radio to media mix; boosted target audience reach 20%.  Refined direct mail targeting and offer strategy; cut costs by 30% & increased redemptions 25%.  Secured $1M in co-op funds from CPG manufacturers to fund contests, sweepstakes & events.  Redesigned website to support mobile user experience; decreased bounce rate from 70% to 20%.  Partnered with Instacart to launch online shopping; added $300K per week in new revenue.  Honored with 2016 Davey Award and 2017 Communicator Award for “Indiana Made” campaign.

$400M Global Retail Consulting Firm Specializing in Data Analysis, 300 Employees, acquired by Amex.  Built sales process and marketing plan; cultivated relationships and wrote $5M in proposals.  Advised clients on using shopper data to improve marketing, pricing, promotion & merchandising.  Key clients: Walgreen’s, Lowes Foods, Giant Eagle, Carrefour, Lenta, Darden Restaurants