Richard Lee

‣ Responsible for the Sustainability and Social Impact department, monitoring and addressing social and environmental impacts towards being an externally recognized sustainable organization. ‣ ESG strategy identifying the main impacts and their materiality both internal and for stakeholders. ‣ Creating and monitoring KPIs related to sustainability, social impact, diversity and reputation. ‣ Developing and running projects and programs aimed at addressing impact, engaging organization employees and gaining reputation among key stakeholders. ‣ Stakeholder engagement strategy for Press, Government, Associations, NGOs, consumer groups and ERGs. ‣ Annual and triennial planning including dreams, budget and headcount. ‣ Coordinating team and external consultants efforts in delivering an integrated Sustainability report with updated materiality matrix (GRI and IASB standards). ‣ Company speaker in interviews and events. ‣ B Corporation certification process.

‣ Guaraná Antarctica (the largest Brazilian soft drinks brand) brand management for Brazil, the Americas and Europe. Digital channel, below the line advertising, trade marketing and platforms. ‣ Creating and executing annual and triennial digital marketing strategies, including investment size, KPIs, content, strategic partnerships and influencers. ‣ Creation of brand platforms (surf and movies) to enter consumer passion points reinforcing key brand attributes. ‣ Managing 3 external agencies – full service advertising agency; experiental/events agency; and brand PR agency

‣ Prospecting and developing new tools and technologies to increase productivity, engagement and overall results for the field Sales team. ‣ Benchmarks, research and tailor-made projects with local and global suppliers. ‣ Conducting pilots to test and recommend new technologies. ‣ Negotiation, with the Procurement team, to acquire new technologies.

‣ Execution of the trade marketing strategy and implementation for the Rio de Janeiro State area. ‣ Managing a team of over 80, entry-level employees working directly from supermarkets and retailers across the state.

‣ One of 20 selected for the Ambev Management Trainee Program out of 75 thousand applicants. ‣ Training and a short working experience in the main business departments - Industrial, Sales, Logistics, HR, Marketing and other Corporate roles.

One Young World is a global forum for young leaders aged 18-30 from around the world, empowering them to make lasting connections and develop solutions to some of the world's most pressing issues.

‣ Antitrust and Competition Law. ‣ Merger notifications. ‣ Compliance advice and programs for companies and trade associations. ‣ Administrative defenses to the Brazilian Antitrust authority. ‣ Advice on antitrust and competitive aspects of contracts, deals and commercial policies. ‣ Contact with Brazilian Antitrust authority to negotiate settlements and case related matters.

‣ Antitrust and Competition Law. ‣ Merger notifications. ‣ Compliance advice and programs for companies and trade associations. ‣ Administrative defenses to the Brazilian Antitrust authority. ‣ Advice on antitrust and competitive aspects of contracts, deals and commercial policies. ‣ Contact with Brazilian Antitrust authority to negotiate settlements and case related matters.

Competition, Innovation and Information Law and Policy