Richard Holmes
Managing Director - Middle East @ Formation Lighting
About
Strategic Partner to Premium Lighting Brands. Delivering Specification Sales Success Through Collaboration, Clarity & Connection With over 30 years in the lighting industry—and more than two decades living and working in the Middle East—I’ve built a career rooted in specification sales, strategic brand development, and long-term regional partnerships. In my current role, I’m proud to work with world-class premium lighting brands, leading project conversion through close collaboration with internationally renowned architects, lighting designers, and engineering consultancies. Across the Middle East, South Caucasia, Turkey, Greece, and Cyprus, I’ve developed a reputation for clarity, consistency, and results—delivering success in some of the most competitive and design-focused markets in the world. But none of this happens in isolation. The foundation of everything I’ve achieved lies in teamwork. I’ve never been afraid to surround myself with brilliant people—those with the expertise, creativity, and dedication to help push boundaries and achieve more together. I believe in building trusted, motivated teams where everyone has a voice and where collaboration, respect, and shared ambition are what drive excellence.
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United Arab Emirates
Construction
Business Development, Key Account Management, Dialux, Architectural Lighting, Lighting, Electrical Engineering, Lighting Control, Business Strategy, Relux, Energy Efficiency, Lighting Design, Project Management, Product Development, Sales Management, New Business Development, Electricians, AutoCAD, Solid State Lighting, Marketing Strategy, Business Planning
Experience

Managing Partner
Dubai, United Arab Emirates
As a Managing Partner at Holcon, I am deeply committed to driving business growth, strategic innovation, and operational excellence. With over 20 years of experience within the field of architectural lighting, I draw on my skills as a business manager, team development and leadership. I lead Holcon with a clear vision: to be a disruptor in the industry, not a follower. My role encompasses: ✔ Strategic Leadership – Shaping the company’s direction and ensuring sustainable success. ✔ Business Development – Expanding our market presence, partnerships, and revenue opportunities. ✔ Operational Efficiency – Optimizing processes to maximize performance and profitability. ✔ Client & Partner Engagement – Building strong relationships that create long-term value. ✔ Marketing & Industry Disruption – Leveraging the latest technology, social media, and branding strategies to increase visibility and impact. At Holcon, I am passionate about mentoring, investing in people, and helping businesses unlock their full potential. Whether it’s strengthening sales teams, optimizing workflows, or crafting powerful marketing campaigns, my focus is always on delivering measurable results and driving meaningful change.

Regional Director
Working with International Architects, Designers and Engineers to promote good quality lighting solutions within the Middle East. iGuzzini are the World's largest home grown Italian lighting manufacturer. Our role in The Middle East is to improve customers service and reaction times; By raising customer awareness of our service and local resources we hope to give confidence to the international design community that iGuzzini is a truly global organization.

Various Positions
I worked in in different positions during my time at WILA. I started as a Project Manager in the Midlands for 2.5 years then was promoted to Regional Manager for a further 2.5 years after which time I was given an opportunity to move in to export sales. I worked as the Business Development Manager for 3 years, visiting many different regions (Greece, Ireland, Scandinavia and The Middle East) building the business to a level where it required the appointment of a Project Manager to run the territory

Project Manager
Crompton Lighting
Doncaster, England, United Kingdom
Working as part of a two man team I was responsible for generating project sales within the East Midlands. Promoting the products of Crompton Lighting to Electrical Engineers, Local Authorities and Electrical Contractors.
Richard Holmes's Contact Information
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