Richard Fellows

Senior Sales Manager | Pro Gases (UK) As a member of the senior management team, I am responsible for driving the national sales strategy and operational expansion of Pro Gases (UK). My focus is on scaling our market presence across the Midlands and Wales through strategic growth projects, high-value partnership development, and the professional mentorship of our sales force. Major Duties & Responsibilities Regional Strategic Expansion: Serving as the Project Lead for regional growth initiatives and operational scaling throughout the Midlands and Wales. Stockist Network Development: Identifying, vetting, and securing high-value industrial stockists in untapped territories to broaden brand presence and revenue streams. Sales Leadership & Mentoring: Designing and delivering monthly professional development and mentoring sessions for the sales team to enhance performance and relationship management. Executive Collaboration: Working closely with the senior management team to refine the "Pro Gases" value proposition and ensure seamless integration between sales strategy and regional operations. Key Focus Areas Scaling regional operations across the Midlands and Wales. Mentoring the next generation of sales leaders within the organisation. Driving industrial gas market penetration across the UK.

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Drive Customer Service Exceed customer expectations and promotes a customer-centred environment Develop and implement ‘local area’ customer service business plan aimed at driving customer retention Encourages customer feedback and identifies ways to improve store service Implement company policy and comply with consumer legislation Managing Profit Develop business strategy to achieve sales targets & KPI’s Monitor and review sales performance Identify opportunities to increase sales performance Demonstrate awareness of local competitors and events Actively promote, market and pursue local business leads to maximise sales Managing costs Review non-controllable costs Control stock loss within the store and implements measures & processes to minimise loss Develop and Maintain store operation Ensure a professional standard is maintained, enhancing brand credibility Monitor the effectiveness of layout and promotional change Create visual impact through clear product placement Provide a safe and secure shopping and working environment Describe team objectives and providing accompanying support, motivation and coaching to realise results React to business trends and performance to control staff costs Responsible for staff induction, training and development, coaching individual to realise full potential Set and communicates both team and individual objectives and standards of performance Daily contact with Area Manager updating them on current issues and decisions. Develop positive relationships with other Store Managers ensuring best practice advice is shared and maximum efficiency achieved

Offer the highest level of Customer Service. Ensure a constant focus on sales opportunities to drive sales and exceed targets. Set clear and agreeable performance and sales targets for the team. Marketing, advertising and the promotion of all products and services at the bedside Monitor, mentor, motivate and develop the team. Provide daily and weekly sales/site performance reporting. Produce rotas to ensure that we have the right people in the right place at the right time. Have an excellent relationship with both the Trust and ward staff. Responding and resolving escalated customer complaints in a timely manner. The completion of Banking and Safe Audits Adherence to legislative requirements, including Health and Safety policies and procedures

Manage the performance of the garden centre and Homeworld department against key performance indicators. Ensure targets were met and sales opportunities were maximised. Monitored and controlled shrinkage within the store. Ensure departments were manned to meet both company and customer needs. Walk the shop floor daily to ensure the highest standards were maintained. Communicate with others using emails, notice boards and team huddles. Management and development of staff to ensure they are skilled and motivated. Ensured a constant focus on sale opportunities to drive sales and exceed targets. Set clear performance and sales targets for the staff. Manage poor performance in a manner that motivates the individual. Manage the working environment to ensure working polices procedures and requirements are met. Demonstrate to the team what good looks like. Be a key holder for the store. Create personal development plans for all of my direct staff setting agreed review periods. Duty Store Manager Responsibilities in the absence of the Store Manager

Promote and grow the services of the business. Negotiate works and contracts. Recruitment of employees. Training and development of the team. Bookkeeping, wages and national insurance contributions. Cash handling and banking. Control and monitoring of expenditure. Market research in the field to find new and improve existing areas of the business to develop. Set agreed targets for the team and monitor. Produce rotas to have right people in the right place at the right time. Demonstrate to the team what good looks like. Create business plans and set turnover targets. Meet health and safety requirements.