Richard C.

Commercially focused eCommerce specialist managing Amazon UK and international accounts across key markets including Europe, North America, and the Middle East. Driving profitable growth through advanced FBA strategies, marketplace expansion, and high-converting content and advertising. Experienced in SEO-led listing optimisation, storefront enhancements, and building performance frameworks across DTC and B2B segments. Skilled in PPC/TACOS efficiency, increasing Subscribe & Save adoption, and leveraging Amazon Business tools for increased commercial coverage. Passionate about strengthening brand consistency globally, enabling distribution partners, and creating scalable strategies to unlock long-term revenue growth.

I build and optimise Shopify stores from the ground up, handling everything from initial setup, design, and product listings to SEO, CRO, and marketing integrations. I customise themes, apply CSS edits, and refine existing code where needed. I also oversee performance optimisation, identifying bottlenecks, implementing best practices, and managing technical enhancements to improve page speed and user experience. My expertise spans multi-platform eCommerce management, digital marketing, and operational efficiency across Shopify, Amazon (FBA & FBM), eBay, Etsy, TikTok Shop, and OnBuy. This includes product optimisation, advertising strategies, and marketplace growth to maximise visibility and sales. Over the past 12 months, I have scaled a TikTok Shop to 2,500+ sales, achieving a Star Seller rating through product optimisation, targeted advertising, and marketplace strategy. Additionally, within the past two years, I have scaled an Etsy shop to 7,000+ sales, earning a Star Seller rating by leveraging optimised listings, pricing strategies, and paid growth tactics. Key Expertise: Shopify Store Development & Optimisation – Built and optimised Shopify stores, managing UX, SEO, CRO, and conversion strategies to drive sales. Amazon & eBay Marketplace Management – Scaled stores, optimised product listings including A+ Content, managed PPC campaigns, FBA fulfilment, and eBay growth strategies. TikTok Shop & Etsy Growth – Scaled a TikTok Shop to 2,500+ sales and an Etsy shop to 7,000+ sales, both achieving Star Seller ratings through paid and organic strategies. SEO & Paid Advertising – Managed Google Ads, Amazon Ads, and TikTok campaigns, applying data-driven strategies to maximise ROI. Inventory & Supply Chain Management – Oversee stock control, logistics, and automation for operational efficiency. Process Automation & CRM – Integrated Linnworks, Shopify Apps, and Google Sheets to automate workflows, improve efficiency, and streamline operations.