Richard Alcantara

Director of Email Operations

About

I’m an Affiliate and Performance Marketing leader with 20 years of experience supporting performance-driven growth through high-volume email campaigns, publisher partnerships, and CPA-based media buying. I have a strong background operating in small, performance-driven organizations where ownership matters. I've worked on growing and scaling many affiliate programs, managed email marketing campaigns, and infrastructure for peak deliverability. Have also worked directly with publishers and advertisers to optimize ROI I’ve worked primarily in lean organizations, which required a high level of ownership, adaptability, and hands-on execution — from campaign setup and optimization to list management, compliance, and fraud prevention. I bring a practical, execution-focused mindset and a strong understanding of performance marketing operations.

Country

United States

City

New York City Metropolitan Area

Industry

Internet

Skill

Affiliate Manager, Performance Marketing, Email, Mailing List Management, Affiliate Networks, Affiliate Marketing, Performance Based Marketing, Lead Generation, Email Marketing, Media Buying, Facebook, Online Advertising, Social Media, Online Lead Generation, E-commerce, Online Marketing, SEM, PPC, Web Marketing, Advertising

Experience

Director of Email Operations

Newleaf Media Inc.

2015-10 - Present · 11 yrs

Affiliate Manager

UpSurge Media

2013-6 - 2014-5 · 1 yr

Greater New York City Area

UpSurge Media is a privately owned national and international internet marketing company with an emphasis on tangible results and creative marketing solutions. Joined the team to leverage my extensive experience and contacts within the affiliate marketing space to promote the company's exclusive and direct deals. Current role is to manage and develop these existing and new relationships to broaden the publisher base of UpSurge Media. • Promoted and managed exclusive CPA campaigns to a network of affiliates • Increased engagement and conversions by optimizing offers and traffic quality • Maintained compliance standards and strong publisher relationships

Affiliate Marketing Manager

Blue Phoenix Media

2012-6 - 2012-9 · 4 mos

New York, New York

Sales role responsible for promoting the network's exclusive and direct campaigns. Managed and developed relationships with new and existing publishers, connecting them with the best campaigns for their traffic channels. • Promoted exclusive EDU and Home Services campaigns to existing partners • Generated weekly status reports to track campaign performance • Ensured campaign compliance and optimized traffic quality

Director of Affiliate Marketing

BlinkAds

2006-9 - 2012-5 · 5 yrs 9 mos

New York, New York

BlinkAds is an online media company specializing in interactive performance-based customer acquisition. Began role at BlinkAds as Affiliate Manager and moved all the way up to Director of Affiliate Marketing, handling many aspects of the publishing side of the network. Various accomplishments and duties include: • Managed 200+ accounts across affiliate and advertiser relationships • Advanced from Affiliate Manager → Sr. Affiliate Manager → Dir. of Affiliate Marketing • Forged new partnerships and strengthened relationships with top-tier publishers/advertisers • Maintained high client satisfaction through effective communication and ROI optimization • Trained and managed sales team on affiliate marketing strategies • Developed affiliate fraud prevention strategies to maintain lead quality for advertisers • Assisted technical operations with campaign deployment on backend platforms.