Richa Jain

Sr. General Manager _ Product Marketing Head @ Hindware Limited

About

A proven marketing professional, currently holds responsibility of developing new products, P&L , designing marketing programs using variety of marketing mix such as - product & brand management,dealer trade management, advertising, digital marketing ,sales support & events. Execute full cycle delivery of these programs by cordinating with cross functional teams and outside agencies/vendors to ensure that benchmarks and goals are measured and met on time with quality. A trained six sigma black belt professional having expertise in leading and executing market share improvement project . Specialties: Product Management Brand Management Product Promotion ( ATL, BTL) Dealer Trade Management Product Training Key Account Management

Country

India

City

Gurgaon

Industry

Marketing & Advertising

Skill

Market Planning, Advertising, Digital Marketing, Sales Management, Operational Excellence, Pre-sales, Product Management, Marketing Management, Brand Management, Marketing Communications, Marketing Research, Key Account Management, Product Development, Product Marketing, Business Strategy, Competitive Analysis, Business Development, Marketing Strategy, Market Analysis, Product Launch

Experience

Sr. General Manager _ Product Marketing Head

Hindware Limited

2015-4 - Present · 11 yrs 6 mos

Gurgaon

Responsible for delivering the P&L, top line , profitability and market shares for building product division of Hindware. Delivering industry leading market shares with effective sales & marketing campaign to reignite homes, with new products and restructured portfolio additions.

Senior Manager Product & Marketing (Siemems Group Co.)

OSRAM

2010-3 - 2015-4 · 5 yrs 2 mos

gurgaon

Led product marketing for Osram Consumer Lighting for India SubContinent markets. Enabled business to deliver its AOP, OITs and improve NPS scores with customers. Also responsible for owning the product development, lead funnel, executing campaigns, creating customer winning solutions, creating positive word of mouth through KOLs, and showcase our new propositions to B2C, B2B and B2G customers / consumers. Recipient of the Catalyst Role Model Leader award in 2012, and Commercial Excellence for bringing efficiencies and extracting wins from retail.

International Employee Development Program

Siemens

2012-5 - 2013-4 · 1 yr

Berlin & Munich

Brand Manager

Jubilant Pharmova Limited

2007-6 - 2010-2 · 2 yrs 9 mos

Noida Area, India

Handling Rs. 400 Cr wood paint & Adhesive brand (2nd largest adhesive brand in India) • Independently driving marketing projects on packaging, distribution, new product development & new launches. • End to end development of Insight to Product for entry into a new category • Responsible for developing the Brand Identity & Proposition for Premium end offers from Jubilant. • Campaign development and media planning based on Equity scores • Closely worked with the Creative agency in conceptualization & development of brand communication elements (TVC, On/In-shop & outdoor) for the set of brands. • Developed & implementation of the marketing plan to insure brand connect across all touch points. • Responsible for Special projects on Festive offers and limited edition Packs from packaging design to launch. • Commissioning researches to target specific issues (product test, pack test & other qualitative and quantitative researches) • Designing & cost effective production of merchandising element in order to support new launches, consumer activations and brand visibility. • Development of the Annual Business plans, Marketing Calendar & Brand Budgets for all the subcategories • Tracking business Profitability (Contributions) & Cost Parameters as per the business plan and highlighting deviations if any to achieve the business plan. • Tracking monthly sales by geography. Suggesting and implementing Tactical/Strategic inputs in order to achieve the business plan. • Lead resource for monitoring budgets, allocation against utilization for all the brands under the portfolio. Single point of contact deputed for budget related queries from the field team, HO & vendors.