Richa Agarwal

Brand Director & Business Head Oral B, India @ Procter & Gamble

About

I am a driven professional combining my passion for building brands and businesses while making a positive change in the society. I have 13+ years of experience in Sales and Marketing in consumer goods industry. At Procter & Gamble India, my focus as Brand Director and Business Head of Oral B has been on crafting strategies that drive brand dominance and market penetration, particularly in the electric brush segment. This role demands comprehensive P&L management, with an emphasis on brand development and leveraging cross-functional team leadership to achieve ambitious business objectives. Previously, as Director of Digital Commerce I managed Walmart-Flipkart, I also initiated and led the launch of Quick Commerce and other e-commerce verticals, demonstrating a robust digital commerce expertise. Our collective efforts in these roles have consistently fostered innovation, superior customer engagement, and sustainable growth for P&G's portfolio. These experiences have helped learn the skills of navigating complex org structures & business challenges while managing cross-cultural and multi-functional teams.

Country

India

City

Bengaluru

Industry

Consumer Goods

Skill

Brand Development, P&L Accountability, Cross-functional Team Leadership, E-Commerce, Product Marketing, Product Management, Market Research, Marketing Strategy, Business Development, Competitive Analysis, Brand Management, FMCG, Distribution Strategies, Team Management, Shopper Marketing, Sales, Marketing, Consumer Behaviour, Leadership, E-commerce

Experience

Brand Director & Business Head Oral B, India

Procter & Gamble

2022-4 - Present · 4 yrs 6 mos

Bengaluru, Karnataka, India

1. Leading Oral-B brand for P&G India to deliver profitable category growth 2. Designing strategy across integrated 5 vectors of superiority & brand building for driving penetration of Electric Brushes 3. Crafting 5-year growth strategy for Oral-B: Identifying growth levers & portfolio, innovation pipeline & comms strategy

Director, Digital Commerce, Quick-Commerce, Walmart-Flipkart, e-B2B, e-Pharmacy

Procter & Gamble

2020-7 - 2022-2 · 1 yr 8 mos

India

1. P&L Ownership for Walmart-Flipkart & e-Grocery for P&G India. 2. Designed strategy and launched Quick Commerce, eB2B and e-Pharmacy for P&G India 3. Led Multi Functional e-Business Team (Marketing, Sales, Product Supply, Finance, Research, etc)

Digital Commerce Team Leader

Procter & Gamble

2019-3 - 2020-6 · 1 yr 4 mos

Bengaluru Area, India

Team leader for E-commerce, responsible for top line delivery across multiple digital commerce formats: 1. Managing customer relationships and Joint business Planning for Market place & E-Grocers 2. Collaborating with brands on Digital Marketing Plans to drive higher offtake/penetration 3. Multi-functional capabilities like Supply chain Solutions, Go-To-Market Model, Digital Analytics Tools,

Trade Marketing Manager, Haircare, P&G India

Procter & Gamble

2016-5 - 2019-2 · 2 yrs 10 mos

Mumbai, Maharashtra, India

Designed & executed trade strategy for Head & Shoulders and Pantene (turnover of over $270 MM) 1. Led GTM strategy resulting in H&S becoming #1 Shampoo brand in India for first time in 12 years 2. Redesigned P&G Haircare Modern trade strategy to make H&S & Pantene fastest growing brands 3. Launched a Digital first brand- Herbal Essences in India

Account Executive

Procter & Gamble

2015-3 - 2016-4 · 1 yr 2 mos

Goa

Led Goa & South-Maharashtra (General Trade and Modern Trade) business for P&G with an annual turnover of Rs.200 crore with focus on P&G-Distributor financials

Key Account Manager

Procter & Gamble

2013-7 - 2015-2 · 1 yr 8 mos

Hyderabad Area, India

Led General Trade business & GTM execution for Telangana distributor including Hyderabad metro. Worked closely with Distributor Sales Team of 120+ personnel to deliver annual business of Rs. 150 crore.

Product Marketing

Cypress Semiconductor Corporation

2012-4 - 2013-6 · 1 yr 3 mos

Bengaluru, India

Responsible for Business Development & New Product Development for USB 2.0 Portfolio across countries (China, Taiwan, NA, Europe, Japan).

Business Leadership Trainee - Prep (Marketing)

Unilever

2011-4 - 2011-6 · 3 mos

Mumbai Area, India

Designed & executed plans for improving Brand Awareness of LUX by integrating in Advertisement Funded Property, “Lux Dreamgirl”-pilot program in AP; Achieved Awareness increase from 55% to 59%