Rich Fletcher

• Developed, built, and maintains a compelling data-driven promotional schedule in accordance with Marketing and Retention strategies. • Always-on focus on building brand awareness, growth, and revenue generation whilst delivering appropriate, innovative, and informed promotional propositions. • Creates multiple monthly Thunderbite retention campaigns (utilising various prize wheels, pick-a-box, advent calendar, and slot-game mechanics), whilst liaising with Creatives to produce unique and compelling season-orientated and customer-focussed propositions. • Designs, tests, checks and creates all Buzz Casino, Live Casino and Buzz Bingo promotions and slots tournaments using PlayTech IMS, Virtuefusion BOS and various 3rd party gaming Back Office Systems to optimal promotional capabilities. • Works closely with Product Development teams to produce truly creative, relevant and innovative promotional and retention campaigns. • Reports on all promotional activity focussing on GGR, NGR, actives and deposit metrics and promotional ROI. • Utilises experience and deep knowledge to analyse competitor propositions whilst monitoring industry trends, new regulatory requirements, new products, technological developments and emergent risks. • Writes Terms and Conditions for each promotion, with wide knowledge of existing UK regulatory requirements, liaising with Compliance teams. • A real flare for writing compelling, engaging and fun promotional and messaging copy quickly and efficiently. • A first point of contact for Customer Services for all bonusing and promotional issues. • Works closely with Product Development, CRM and Retail Marketing teams to lead and exploit the Omni propositional potential of our retail clubs. • Established a close working relationships with 3rd party content providers to always focus upon improving our promotional engagement metrics for all players. • Fully proficient in MS Excel, Word, PowerPoint and BI systems.

Responsible for building promotions for Vegas, Macau, Games and Live Casino verticals. Expert in using internal and 3rd party/back office systems including IMS, VirtueFusion, Red Tiger, BluePrint and Netent Casinomodule. Liaising with Campaign Planners to ensure the promos are built to exacting specifications and built right at the first time. Work with UAT to ensure all promotions are rigorously tested to ensure a seamless gaming experience for our customers, and then work with Publishing to ensure the promotions are scheduled. Use expert Excel skills to report daily on promotional performance. Build ad-hoc reports for Campaign Planners and Management when required. Work with Team Manager to test and develop new back office systems and work with IT and technical teams to help integrate them into internal back office systems.

CONTENT: Responsible for organising and constantly re-ordering the Sun Bets homepage using Prismic CMS Backend to drive customer traffic to the most relevant, attractive and profitable betting markets. Constantly liaised with trading and trading operations to measure impact of Prismic driven tiles and ensure that Sport tiles are correctly scheduled to drive traffic. Worked with Casino team to drive cross-fertilization of appropriate content between Casino and Sports platforms. CUSTOMER SERVICE: Worked extremely closely with Customer Services to resolve issues and betting queries at the first time of asking, and escalating to relevant technical teams and senior management if required. Helped out Customer Service by answering Live Chat queries at times of high contact such as Cheltenham and the Grand National. Wrote clear, to-the-point, and humorous event briefs highlighting the key sporting events of the day to keep Contact Centre staff informed and on-point. TRADING: Worked with trading to secure mapping to content suppliers such as Sporting Solutions and Bet Genius for betting markets and in-play pricing and also to resolve mapping issues. Loaded markets on to the site, such as Boosted market offers, and conduct manual market settlement when required. Conducted extensive competitor analysis and wrote and presented reports for Senior Trading Manager using Excel and PowerPoint. TECHNICAL: Worked closely with IT and developers to identify, devise, develop and test new products for Sun Bets {resolving cash out issues for in-play events being a major project). Also maintained road-maps for new product development and their scheduling. MARKETING: Worked with CRM team to develop prospective bonus and promo offers for customers and help write promo emails and offer terms and conditions.

Dec 2007 - Sept 2015 Led a team of sixteen in General Sports for the Betfair.com betting exchange, which loaded, managed, and settled 1000’s of betting markets each week. I had to ensure that this was done with an extremely high degree of professionalism, accuracy and efficiency by all team members at all times, whilst working under intense pressure. Conducted monthly 1-2-1s, half-yearly and yearly appraisals. Concentrated on the daily development of people. Dealt with disciplinary matters in collaboration with senior management and HR. Personally led Betfair’s Politics product, with especial focus on the betting markets for the 2015 UK General Election, which delivered record revenues and active customers, and a high level of media interest. Designed a record number of betting markets and wrote complex market rules for each one. Developed high level of project management experience, bringing front-end enhancements to delivery on site, to continually improve the customer experience.. Developed very strong analytical skills, using strong capabilities to investigate potential customer fraud, market errors and pricing anomalies.

Dec 2006- Dec 2007 Daily reconciliation of numerous Office and Bank accounts. Investigating anomalies and chasing processing entries to be added to computer systems to rectify. Monthly reporting, and preparing ad hoc presentations to give to senior management.

May 1994 - Aug 2002 Bulk Cash reconciliations. Daily reconciliation of reported cash delivered to all UK bank branches with the cash charged on bank statements. Immediately investigating any anomalies, working with branch staff to manage cash ordering to optimum levels, and reconciling ATM returns. Escalating any medium-term discrepancies to management, and producing ad hoc reports.

Studied modules at an advanced level on Economics within Sport and Leisure Industries, Financial Management, HR, Strategic Management, Marketing, Advanced Research Methods, and sports markets and industries and their Theory and Practice.