Rich F. Santiago

Cultural intelligence through creative practice. We explore how humanity evolves in digital worlds by combining strategic foresight with artistic investigation.

Responsible for all strategic and creative output across the VICE Media Group portfolio, including master brand (VMG) and portfolio brands (VICE, i-D, R29 and VICE TV). Led and managed a global team of 50+ creatives, strategists and content creators to deliver high-impact and culturally disruptive work for brand and internal partners. Awarded #2 most creative brand in the world at Cannes 2022. Nominated for 30 Emmy awards in 2023.

Led overall company and culture & community strategy for Facebook/Meta company brand. Developed brand and content strategy for Facebook’s transition to Meta, including rebrand and consumer introduction to metaverse/Web3 pivot. Created strategy and roll-out plan for “Are We There Yet?” - a hosted content series introducing the human potential of the metaverse through expert interviews, technology, and art. Developed social content for community moments such as Juneteenth, Coming Out Day, and International Daughter’s Day. Managed team and oversaw the development and creation of Facebook’s first portfolio campaign for the 2020 Olympics.

Built and managed internal strategy & experiential creative agency to service new business and existing LN Media & Sponsorships clients, winning Clio awards for integrated & experiential, while growing division revenue by double digits over first 2 years.

Revamped creative strategy discipline for BBDO Atlanta, garnering awards for Embassy Suites and REI. Promoted to new business creative strategist for BBDO NY, retaining or winning several clients including Starbucks, CVS Health, Foot locker, Electronic Arts, AT&T and Bud Light. Awarded Gold Effie for CVS Health integrated campaign.

Developed first ever branding campaign for the United States in support of President Obama’s global travel initiative aimed at increasing foreign visitation to the United States. Collaborated with economists, airline, credit card and government intelligence officials to design state economic impact model. Led digital and experiential innovation globally.

Lead strategist and creative partner on some of agency’s biggest clients and new business wins, including Google, Barnes & Noble, Fage, iRobot and Planet Fitness.