Stéfano Ricci

Gatorade end-to-end brand management, leading brand strategy and its execution through integrated comms campaigns, media strategy, innovation pipeline, sports marketing (Football, Running, Formula 1, UEFA CL, CBF, Corinthians, Vini Jr., etc.), content and influencers. Acting in team leadership and agency management, as well as strategic partnerships, ensuring consistency and impact in brand building, with constant interface with regional and global teams, in addition to managing the brand’s budget and P&L.

Responsible for Rexona Men brand strategy (Football and Running platforms), leading its execution through integrated campaigns, media strategy, brand activations, content and influencers. Acted in budget management and portfolio performance, leading agencies and interfacing with internal stakeholders and global teams, driving initiatives across major platforms such as the FIFA World Cup, CONMEBOL Libertadores and Vinicius Jr. to ensure cultural relevance and brand consistency.

Responsible, alongside with leadership, for the creation/foundation and structuring of the Content and Influencer area for Personal Care ate Unilever (Rexona, Dove, etc.), defining processes, operating model, KPIs and agency management. Led the strategy and execution of always-on content, influencer campaigns and brand activations, including major platforms such as Big Brother Brasil, Carnival, the FIFA World Cup, Vinicius Jr. and Anitta. Managed budget and interfaced with agencies, internal stakeholders and global teams, ensuring consistency and scale in brand building.

Responsible for Dove Men + Care brand strategy and innovation pipeline, leading its execution through integrated communication campaigns, media strategy, brand activations, content and influencers. Acted in budget management and portfolio performance, leading agencies and interfacing with internal stakeholders and global teams, ensuring brand consistency, relevance and growth.

Responsible for Nivea brand strategy and innovation pipeline across Body Care categories and Masterbrand, leading its execution through integrated communication campaigns, media strategy, brand activations, content and influencers. Acted in budget management and portfolio performance, leading agencies and interfacing with internal stakeholders, ensuring brand consistency, relevance and growth.

Responsible for project management and client relationship for the Johnson & Johnson account, acting in the end-to-end coordination of online and offline brand campaigns. Led briefing development, alignment with internal stakeholders (planning, media and creative), budget and delivery management, ensuring strategic consistency, quality, and achievement of timelines and brand objectives.

Responsible for project management and client relationships for accounts such as Embraer, McCain and Ceratti, acting in the end-to-end coordination of online and offline campaigns. Led briefing development, alignment with internal stakeholders (planning, media and creative) and managed budget and deliveries, ensuring strategic consistency, quality, and achievement of timelines and brand objectives.

Support in project management and client relationships for accounts such as Bauducco and Gallo Olive Oil, acting in the coordination of online and offline campaigns. Contributed to briefing development, alignment with internal teams (planning, media and creative) and delivery tracking, ensuring organization, quality, and achievement of timelines and brand objectives.

Support to product marketing management for the L’Occitane en Provence brand, acting in the execution of integrated communication campaigns, media strategy, brand activations, content and influencers. Contributed to briefing development, interfaced with agencies and internal teams, and supported innovation and performance projects, ensuring consistency and execution of brand initiatives.

Marketing consultant on consulting projects, developing end-to-end brand strategies. Responsible for business plan development, portfolio management, strategic definition and brand book creation, supporting initiatives from ideation to implementation, ensuring brand consistency and direction.

Bachelor´s degree on Social Communication - Advertising & Marketing