riccardo simonetti

Products development for Tipico (fastfood and pizza chain with 15 point of sales)

I was responsible for the services development, the loyalty programs, the analysis of target' needs and related promotional activities, and for the CRM

I managed marketing plans and all the strategies regarding assortments, prices, promotions of Bar snack concepts (450 pos in 8 different channels).

R&D responsible for Ciao brand with focus on product and concept development and special projects.

* Responsible for the business development, the revenue growth and the operations management for the brands Eat's and Excelsior food through: * distribution Agreements to increase the number of Point of sales * P&L analysis to strengthen controllable profit * definition and implementation of action plans to increase sales (strong relationships with marketing, communication, business administration) * operations management

I am currently responsible for all the marketing issues in the airports and railway stations channel at Autogrill SpA. The channel is composed by more than 25 locations with around 100 points of sales. The locations consist of the biggest Italian airports, the main railway and underground stations and Grandi Navi Veloci navy. To satisfy consumer needs for each location I develop the most appropriate offer for every concept, from food&beverage to retail, to enhance the stores performance, managing all the elements of the marketing mix to improve sales and margins, setting prices and managing sales promotions.

* I’m responsible for the entire network, and for each point of sales, for the revenue growth through: * P&L analysis to strengthen controllable profit * Definition and implementation of action plans to increase sales * Definition and monitoring of sales KPI * Definition of incentive plans for sales force * BtoB development