Ricardo Seixas Cerca

• Responsible for the business development in LATAM market with focus in Brazil; • Drive the business strategies, sales channels, partnerships and cooperations; • Set up the local branch, local team development and management; • Provide market, regulation and trends information, aligning the strategy in parallel with HQ; • Deliver strong results, build up the reputation of the company and manage the key accounts (Distributors, IPPs and EPCs).

• Leading business development and strategic account management within the Brazilian solar energy market with strong achievements. • Building and maintaining relationships with key clients, focusing on the expansion of Jinko Solar's market presence and establishing Jinko Solar as a trusted energy partner. • Developing customized sales strategies, leveraging insights from market data and competitor analysis to strengthen market positioning and increase revenue growth.

• Spearheaded sales and business development activities, overseeing the entire customer portfolio across Brazil and ensuring targets were met through effective contract management and account maintenance. • Engaged in both online and offline marketing initiatives to promote brand awareness, collaborating closely with the global headquarters to integrate local market data into CRM and enhance customer relationships. • Played a key role in reaching annual sales targets by obtaining orders, sustaining contracts, and organizing customer engagements, contributing to long-term customer retention and market growth.

• Responsible for new market openings and key account management, devising and implementing tailored sales strategies, and preparing detailed performance reports. (175MW achieved) • Organized and facilitated workshops and seminars, contributing to industry awareness and professional development within the solar sector. • Coordinated with partners to co-create joint business plans, aligning team efforts with overarching marketing and sales objectives for efficient resource allocation and impactful sales outcomes.

• Market analysis and intern overview; • Development and implementation of marketing and sales strategies and tools; • New products and services criating; • Establishing and relationship with costumers, partners and sponsors; • Development of Joint Business Plan with sponsors; • Sales team training; • Organizing and monitoring courses and events; • Preparing and lecturing Marketing and Sales courses for solar energy.

• Focused on B2B client acquisition and project supervision, contributing to the development of comprehensive training programs for the commercial team. • Collaborated with marketing and product departments to create targeted campaigns and sales strategies, as well as a lead qualification process that improved customer conversion rates.