Ricardo R.

Commercial and General Manager @ Daikin DALA

About

Engineer with extensive experience as Business Units Manager, with P&L fully responsibility. Proven ability to work in different markets across the Latin America Region (Puerto Rico, Perú, Colombia, Ecuador and Venezuela). Professional career in multinational companies, leaders in industrial sectors such as HVAC (Heating, Ventilation and Air Conditioning), White Goods (Home Appliances) and Construction Materials (Concrete and Aggregates). Proficient in B2B and B2C channels development. Wide understanding of market drivers and stakeholders identification, to develop successful go to market strategies and high-performance business units. Team leader focused on Management Effectiveness, Respectful Treatment, Assertive Communication, High Performance, Talent Attraction and Development. Strong financial skills that allow me Integral Management, embracing support areas, while reducing capital exposure and corporate risks in local operations. HVAC # HVAC/R# HVACColombia # HVAC/RColombia # IndoorAirQuality # AirConditioning # Applied # Unitary # Ductless #VariableRefrigerantVolume # VRV # BMS # Automation # Maintenance # SpareParts # ComfortableEnvironments # SustainableEnvironments # EfficientSystems # PutThePlanetFirst # B2C # B2B # AHRI # Eurovent # Daikin # SAEG

Country

Colombia

City

Bogotá

Industry

Mechanical Or Industrial Engineering

Skill

Marketing comercial, Planificación estratégica, Country Manager, Gestión de cuentas clave, Sales Management, Estrategia, Operaciones de venta, Marketing de productos, Business Strategy, Pronóstico, Estrategia empresarial, Análisis competitivo, Sales Operations, Marketing, Gestión de cuentas, Pronósticos, Plan de negocio, Gestión de ventas, Trade Marketing, Key Account Development

Experience

Commercial and General Manager

Daikin DALA

2025-5 - Present · 1 yr 5 mos

Colombia

* Managing the local legal entity and being responsible for corporate and government compliance * Fully responsible for the country P&L * Leading the go-to-market, sales, and services strategy, channel development, market share growth, and customer satisfaction * Strengthening the sales and operations team, promoting Absolute Credibility as a core corporate value

Puerto Rico Dealer and Parts Leader

Trane Technologies

2022-10 - 2025-4 · 2 yrs 7 mos

Puerto Rico

* Responsible for Equipment (residential and light commercial) and Spare Parts (proprietary and generic) Lineup and Strategy. * Working Capital Management (Inventory Levels, Inventory Turns, SIOP). * Lead Go to Market Strategy, Pricing Policy, Training and Incentives Programs * Increase Customer Experience leading After-Sales process improving Spare Parts Availability and Tech Diagnostics Assertiveness

Peru Country Leader

Trane Technologies

2019-3 - 2022-9 · 3 yrs 7 mos

Lima, Perú

* Represent and managing the local legal entity, being responsible for corporate and government compliance. Fully responsible for country P&L * Lead go to market, sales and services strategy winning market share and customer satisfaction * Transform sales and operations team, promoting operational excellence through standard works, complexity reduction, sales discipline and accountability

Andean District Dealer Channel Leader

Trane Technologies

2016-1 - 2019-2 · 3 yrs 2 mos

Bogota, D.C., Capital District, Colombia

* Develop and consolidate dealer channel in Ecuador and Colombia respectively and win strategic projects in Venezuela. Fully responsible channel P&L * Lead sales forecasting and purchasing processes ensuring high assertiveness and healthy inventory levels * Design and implement loyalty programs, sales policies and aftersales process to increase dealers commitment

Colombia Dealer Channel Leader

Trane Technologies

2014-8 - 2015-12 · 1 yr 5 mos

Bogota, D.C., Capital District, Colombia

* Redefine Colombia Dealer Channel, adopting company policies and LATAM best practices.

Hypermarkets Senior Sales Manager

Whirlpool Corporation

2013-10 - 2014-8 · 11 mos

Bogotá D.C., Colombia

* Lead Hypermarkets national sales strategy winning market share and customer satisfaction across different accounts (Almacenes Exito, Carrefour, Alkosto y Corbeta, Falabella y Sodimac, La Polar, Olimpica, Makro, Colsubsidio, Cafam) * Marketing investment budget control ensuring participation in customer’s promotional calendar (seasons, tabloids, web activations) ensuring the correct display, product availability and advice at point of sales * Direct report to Country Manager

National Sales Manager

Whirlpool Corporation

2013-2 - 2013-9 · 8 mos

* Lead Colombia sales strategy winning market share and customer satisfaction across different distribution channels (hypermarkets, wholesalers and direct sales for builders) * Transform commercial team strengthening account management skills, coaching for performance, promoting sales discipline and margin realization corporate tools * Direct report to Country Manager

Regional Sales Manager

Whirlpool Corporation

2012-4 - 2013-1 · 10 mos

* Lead multichannel sales strategy for center, west and south regions (Cali, Tolima, Huila, Cundinamarca, Bogotá D.C.) winning market share and customer satisfaction across different accounts (hypermarkets, wholesalers and direct sales for builders) * Marketing investment budget control ensuring participation in customer’s promotional calendar (seasons, tabloids, web activations) ensuring the correct display, product availability and advice at point of sales * Direct report to National Sales manager

Hypermarkets Sales Manager

Whirlpool Corporation

2010-10 - 2012-3 · 1 yr 6 mos

* Lead Hypermarkets national sales strategy winning market share and customer satisfaction across different accounts (Almacenes Exito, Carrefour, Alkosto y Corbeta, Falabella, Sodimac, Olimpica, Makro, Home Sentry, Colsubsidio, Cafam) * Marketing investment budget control ensuring participation in customer’s promotional calendar (seasons, tabloids, web activations) ensuring the correct display, product availability and advice at point of sales * Direct report to National Sales Manager

Andean Pact Strategic Alliances Manager

Reckitt

2010-6 - 2010-9 · 4 mos

Bogotá D.C., Colombia

* Sign endorsement agreement with main white goods manufacturers * Detergent cross selling through promotion and sales of dishwashers * Dishwashers cross selling through training and promotion with builders and designers * Promotion and sales in specialized exhibitions and fairs

Key Account Manager

Whirlpool Corporation

2008-10 - 2010-6 · 1 yr 9 mos

Bogotá D.C., Colombia

* Account management on key accounts (Carrefour, Almacenes Exito, Sodimac and Home Sentry) * Planning and startup of Contractor Channel (direct selling to building companies)

Commercial Technical Advisor

Cemex

2007-9 - 2008-10 · 1 yr 2 mos

Bogotá D.C., Colombia

* Account management for Customers with high technical complexity * Responsible for market share growth for concrete plants assigned (Americas, Sur and Fontibón Plants) * The main role includes providing quotations to customers by utilizing sales and technical knowledge for the preparation of quotation packages

Quality Engineer

Cemex

2005-3 - 2007-8 · 2 yrs 6 mos

Bogotá, Distrito Capital, Colombia

* Determining production standards for all concrete "recipes" or types, by establishing quality control systems and setting product requirement rules * Identifying the specifications for an ideal product, determining an appropriate level of variation and monitoring quality assurance rates * Quality Management System maintenance, guaranteeing ISO 9001 national recertification for concrete plants * Quality laboratories management as well after sales claims through inspections and destructive and non-destructive field tests