Ricardo Rui Amorim

Consumer Brand Management - Brand Running Specialist - Leading the Running FoP (Field of Play), receiving, aligning and connecting all the strategies from Nike Running Global and APLA Geo. - Category Budget control; - Cross-functional alignment (with Merch and business areas to align big and foundational launches); - Cross-geography alignment with APLA (Asia, Pacific and Latin America) and CaSA (Central and South America) team. - Local running projects leadership; - Relationship and connection with athletes, influencers, key opinion leaders and catalysts.

Co-leading a new area called "Field Marketing", I'm in charge of caring for the FTBL (football) category and unfolding the Brand Strategies through influence, which means connecting our brand messages, narrative, priority marketing stories, and products to content creators, partners, assets, and stakeholders who will deliver our message to the final consumer. Men's Performance & Lifestyle - Leading Field Marketing Area focused on Football; - Brand development and insights through consumer habits, places, and sports passion; - Full connection with influencers, core stakeholders, and key leader opinions; - Strategies development through influence marketing; - Lead the alignment of strategies between Field and Brand team

Brand Management - Men's Performance & Lifestyle - Leading Field Marketing Area focused on Football and Running. - Brand development and insights through consumer habits, places, and sports passion. - Full connections with influencers, core stakeholders, and key leader opinions. - Strategies development through influence marketing. - Lead the alignment of strategies between Field and Brand team

Responsible to lead and coordinate the Nike Running in Brazil account: - Product launching projects; - Communications and networking with core assets (such as influencers, stakeholders, crews and key partners to the category in Brasil); - Leader project of "Zoom Squad" in Brazil; - Budget control; - Connection with running community and assets; - Agreements control, renewing and others.

- Analysis of all PUMA Brasil Teamsports assets agreement (such as soccer players, court sports and track and Field athletes); - Network and relationship with soccer players and managers; - Network with soccer clubs; - Analysis of soccer business and their opportunities involving junior teams, principal teams, and others; - Budget control relating to assets product supply; - Responsible for tracking and monitoring the good requests process for our assets; - Development of strategies for launching new soccer boots, gloves, and club jerseys using our assets; - Responsible for managing assets free goods

- Responsible for calendar, post, content and creative concept to NBA Brasil Social media; - Responsible for calendar, post, content and creative concept to Velocità Brasil social media; - Digital media buyer; - Metric analyses like what was the best time to post, most engaged, public, audience, and visibility.

- Responsible for Paid Media Plan to our clients like P&G, Delta Café, Pfizer and etc.; - Negotiations with digital influencers, bloggers, vloggers, and celebrities; - Media buyer at online advertisers like Google AdWords, Facebook Ads e Twitter Ads; - On-line campaign using Google AdWords, Facebook Ads e Twitter Ads; - Campaign and budget management;

- Elaboração da pauta semanal de publicação - Criação das artes para a pauta semanal - Ativação das publicações de grande relevância - Redação das publicações - Interações com os usuários e seguidores da página

- Social Media Copywriter (Facebook, Twitter, Instagram e YouTube) to Gatorade Brasil, ESPN, and Goodyear Brasil; - Responsible for weekly guidelines for these clients; - Contact with influencers for some campaign to Gatorade Brasil and ESPN Brasil - Daily interactions with followers on Gatorade Brasil, ESPN, and Goodyear Brasil social media; - SAC 2.0

Skills Developed : Marketing Management in the Global and Digital Age; Strategic Marketing and Competitive Intelligence; Consumer Behaviour in the Digital Age; Innovation Marketing for Products and Services; Product & Services Marketing: from pricing to distribution; Brand & Corporate Communication: from advertising to public relations; Digital Marketing: from social media to mobile to performance marketing; Management of Connected Sales and Marketing; Marketing Analytics and Technologies: From Big Data to Web Experience; Marketing Financials: From Budgeting to ROI Analysis; Strategy and International Business; Business 4.0: e-Commerce and the Future of Retail; Integrated Marketing Plan.