Ricardo Martínez Carranco
IT Operations and Proyects Director @ TelevisaUnivision
About
Companies are like perfectly tuned machines, and I see myself as the central gear that helps everything else turn smoothy and achieve results. I thrive on making a difference, turning ideas into action, and fostering a culture of continuous improvement. With over 25 years of successful experience, I specialize in Financial, Strategic and Operational Planning with a strong commercial focus. My track record includes closing deals, managing budgets, creating financial projections and models, consolidating and reporting financial statements (P&L, BS), and overseeing multi-disciplinary projects. I’m also well-versed in Internal Control and Business Intelligence. My approach is to drive business growth and increase income through financial, strategic, and operational decisions. I collaborate closely with cross-functional teams, analyze trends, and assess the business environment. I’m passionate about continuous process improvement, leveraging technology (apps, data, digital tools), and adapting to a global, multicultural context, applying agile/scrum methodologies. I build relationships and negotiate with other areas and companies to achieve shared goals. Above all, I believe in the power of teamwork, open communication, and the value of human capital.
Mexico
Mexico City
Food Production
Previsión financiera, Análisis de las necesidades, Aptitudes para hacer presentaciones, Planificación de negocios y sistemas de control, Close Process, Variance explanations, Análisis ad hoc, Tendencias tecnológicas, Satisfacción del cliente, Nuevas oportunidades comerciales, Control de proyectos, Mejoras operativas, Implementaciones de sistemas, Control financiero, Desarrollo de casos empresariales, Administración de oficinas, Estados financieros, Executive presentations, Contabilidad técnica, Aptitudes de organización
Experience

IT Finance Manager - Digital Transformation
Mexico
Main achivements: • I designed and implemented a report for Finance Latam VP (GBS) where I automated 3 reports into one and streamlined the forecasting processes by reducing delivery times for the region. • Two-time “Global Planning Award” winner (worldwide recognition) for leading global projects: o I migrated Global IT Finance dashboards from a local site to a Global site, implementing security controls, global guidelines and automating the dashboard update process. o I created new dashboards for the S&T area, adapting its processes, guidelines, and security controls to those already existing in Global IT Finance to consolidate both areas into one. Main Responsabilities: • Global position, reporting directly to North America Headquarter • Global IT Finance process improvement leader • Develop, improve and implantation of dashboards for all sectors • Develop, improve and automate reports for the Latam CFO and regional leaders

Financial and Strategic Planning, Business Intelligence Sr Manager
Mexico City
Reporting to Finance Regional VP (USA) and Operating Regional VP (Mexico). Leading a 20 associates’ team. Main Achievements: • I implemented cleaning, automatizing and controlling processes of the member Base (main Company asset – 2 millions of registers), due to debugging it and making efficient Marketing and member contact processes, achieving a 10% transaction increase and complying with global policies (SOX). • Design and implement the strategy in Contact Center, B2B2C Programs and Web Applications (SaaS) - EBITDA increase of 18% through signing new deals and operative efficiencies. • Coordinate two certifications: MGCIC audited by IMT (Global Model of quality in the interaction with clients) and Personal Data Protection audited by NYCE. We achieved both certifications in 2020 (100% home office scheme, we were pioneers achieving these certifications in that scheme). Main Responsibilities: • Leader of the regional strategy, financial planning, new business evaluation, develop financial models, business negotiations participation, and implement administrative and operational process improvements of Contact Center, B2B2C programs and Web applications. • Develop strategies (in-house and together with clients) through database analysis and industry trends (Data Mining). • Annual participation in design and development of the global strategic plan. • Develop and follow up of the budget and forecast of the region. • Evaluate, develop, analyze, approve and follow up of new business lines and new projects (project leader). • Internal controls implementation/compliance (corporate and local, SOX, operative, financial, personal data protection).

Financial and Administrative Director
Alfa Corporativo
Metepec, State of Mexico
Main Achievements: • Processes and controls implementation in all areas in order to stop the detours that existed, achieved EBITDA increase of 18%. • I improved the Budget process with a time reduction of 33% through financial models and processes optimization. • Monthly forecast and expenses control processes implementation, achieving expense savings of 38% vs prior year. • I developed and implemented a new product (personal loans) in 35 branch offices, exceeding the original target at 15% in the first year. Main Responsibilities: • Develop and follow up of the Budget (annually) and forecast (monthly) of some business lines, new projects analysis and approval. • Develop financial products (personal loans and new pawn schemes). • Leading administrative and financial areas (Purchase, Systems, Accounting, Internal Audit, Treasury). Reporting to owner – General Director. Leading a 25 associates’ team.

Financial and Strategic Planning Manager
Mexico City
Main Achievements: • Documentation, training and follow up in the centralization of the Contact Center, and administrative/financial functions in Montevideo, Uruguay – 21% of EBITDA increase in the region. • Leading the administrative and accounting merge with a Company that the group acquired, adapting Corporate policies, processes and internal controls. • Implement improvements related with Budget and Forecast processes for the Latam region. I assumed full control in the middle of a crisis related to the prior responsible. I optimized the communication, delivery times and exceeded expectations – 100% Budget process coordination of USD 20 millions of EBITDA. Main Responsabilities: • Annual participation in design and development of the global strategic plan. • Develop and follow up of the budget and forecast of the region. • Evaluate, develop, analyze, approve and follow up of new business lines and new projects (project leader).

Accounts Payable Coordinator
Mexico City
Main Achievements: • Training and developing Costa Rica’s staff due to functions’ centralization in this country (global project). Main Responsabilities: • Control and schedule Accounts payable for the General Office and other plants in the Metropolitan area.
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