Ricardo Justus

Envisioned, created, and developed an original variety talk show for the Record TV Network in Brazil called "Roberto Justus +". Built the team and currently direct and produce this weekly show. Also Direct and Produce the Brazilian version of the TV show The Apprentice. Responsible for overseeing the creative process, directing the show, leading a large team and supervising post production and editing.

Was responsible for bringing popular game show formats to Brazil, including the show "1 vs 100", participating from its inception in the negotiations with the international format owner Endemol, including many meetings with Endemol members to uniquely adapt the show for Brazilian audiences. Built and led the production team and directed the show for SBT Network. Oversaw the development and management of a mobile phone version of the game that was active during the season and gave prizes along with the show. Also directed and produced the Brazilian version of Deal or No Deal. Key participant in negotiations with the format owner Endemol.

Worked as partner and managing director of this innovative branded entertainment and content production company. Established and managed video content department, overseeing all content development. Worked on all sides of the branded entertainment equation - the commercial side of working with major international companies; and the entertainment side by creating, directing, and managing the production budgets of original branded content and entertainment properties. Developed and established the transmedia platforms of each of these properties from concept to execution.

Advertising copywriter at market leading ad agency in Brazil.