Ricardo Helfer

Chief Financial Officer @ Casar.com

About

I am the CFO of Casar.com, a Brazilian technology company that serves the wedding industry nationwide. In addition to the extensive challenges that come with leading the Finance department, I am also deeply involved in structuring and developing the company's long-term business strategy. My professional background includes substantial experience in consultancy and working with various sectors within the corporate technology landscape.

Country

Brazil

City

São Paulo

Industry

Information Technology & Services

Skill

Board of Directors, Environmental, Social, and Governance (ESG), Board Governance, Investor Relations, Tax Planning, Marketing, Human Resources (HR), Corporate Branding, Financial Accounting, Corporate Finance, Mergers & Acquisitions (M&A), Leadership, Operations Management, Corporate Governance, Treasury Management, Team Management, Analytical Skills, Financial Analysis, Cash Management, Team Development

Experience

Chief Financial Officer

Casar.com

2025-8 - Present · 1 yr 2 mos

São Paulo, Brazil

Vice President Finance

Nava | Tech for Business

2024-4 - 2025-4 · 1 yr 1 mo

São Paulo, Brazil

CFO

Pixeon

2018-5 - 2024-4 · 6 yrs

São Caetano do Sul area

- Responsible for all finance and governance related scope (accounting, taxes, treasury, legal, FP&A and process eficiency) - Responsible for generating finance reports, analisys and kpis (including Saas related) to the CEO and the board - Acted as interim CEO from Jan/2021 to Jun/2021 - Current scope includes investor relations, fund raising for R&D investment and strategic planning. -Planning and execution of margin improvement plans were also part of my responsabilities

Partner

DLR2 Investimentos e Participações

2013-1 - 2019-12 · 7 yrs

São Paulo Area, Brazil

Investments in Real Estate, Education and Tech Companies/Start Ups

Director of Financial Planning and Controllership

TOTVS

2013-9 - 2018-4 · 4 yrs 8 mos

São Paulo Area, Brazil

Responsible for Financial Planning activities, Controllership and Governance of the Board, with report to the CFO and Chairman.

Executive Manager

TOTVS

2008-3 - 2013-8 · 5 yrs 6 mos

São Paulo Area, Brazil

Member of the Strategic Committee from 2011 to 2012. Responsible for the Performance and Planning team since mar/11, which includes managerial monthly closing, executive analisys, generation of kpi´s, financial analisys for the Board and internal governance process improvement. Previous experience at TOTVS includes structuring the backoffice team and processes (finance, governance, rh) for the TOTVS Consulting operations

Business Controller for Field Services Brazil

SAP

2007-5 - 2008-3 · 11 mos

Planning Coordinator for Resources LA

Accenture

2001-3 - 2007-5 · 6 yrs 3 mos

Account Manager

Unibanco-Uniao De Bancos Brasileiros

1997-5 - 2000-12 · 3 yrs 8 mos

São Paulo Area, Brazil

Responsible for selling financial products and investments

Education

Fundação Dom Cabral

Governance

2024-9 - 2024-10 · 2 mos

Executive training designed to develop relevant board members. The curriculum includes Corporate Strategy, ESG, Risk, Corporate Finance and many group discussions about best practices in a Board, both in family owned and public companies.