Ricardo Campi Pires Castanho
CMO @ Penalty
About
Profissional orientado ao consumidor, com visão estratégica de vendas, marketing e produto. Carreira desenvolvida em multinacionais Brasileiras e Americanas, como a líder do seu segmento, a Nike. Sólida experiência em plano estratégico e execução, com trabalhos executados no Brasil e Argentina/Chile/Uruguai.
Brazil
São Paulo
Sporting Goods
Gestão de lucratividade, Parcerias estratégicas, Desenvolvimento de negócios, Gestão de canais de distribuição, Estratégia de vendas, Rentabilidade de negócios, Crescimento de vendas, Gestão de produtos, Comunicações de marketing, Gestão de equipes, Liderança de equipe, Product Development, Product Marketing, Sports Marketing, Marketing Strategy, Project Management, Strategic Planning, Market Planning, Result Oriented, Delivering Results
Experience
CMO
Penalty
Responsible for managing the brand's marketing and communications strategy. Product leader – responsible for all product strategy, product development (FTW, APP and EQ), price, company margins, sales/segmentation strategy and product innovation.
Senior Merchandising Director
Nike Brasil / Fisia
Responsible for leading the consumer-centric product strategies for Brazil. Planning and execution of all of product mix for wholesale and direct-to-consumer channels, with a holistic view of the business ensuring consumer connections and financial goals. Report to the GM Brazil
Senior Territory Sales Director
Nike Brasil / Fisia
São Paulo, São Paulo, Brasil
Responsible for multi-brand sales, partner-go-to-market and customer service team (46 people). Leadership of the Brazil sales strategy and re-organized the company into a new and more profitable strategy. Report to the GM Brazil.
Senior Territory Sales Director - Brazil
Nike
São Paulo, Brasil
Responsible for multi-brand sales, partner-go-to-market and customer service team (46 people). Leadership of the Brazil sales strategy and re-organized the company into a new and more profitable strategy. Report to the GM Brazil.
Sales Director
Nike
São Paulo e Região, Brasil
Category Sales Director (Oct 2016 - Sep 2017 / Oct 2018 - April 2020) Territory Sales Director (stretch assignment May 2018 - Sep 2018) Strategic Account Sales Director (Oct 2017 - May 2018) Converse Brasil Sales Director (Jan 2015 - September 2016)
Business Manager
Alpargatas S.A.
São Paulo
Led the Rainha (Brazil local Brand) into a new moment as a brand, bringing the young female consumer closer and energizing the internal company to support the brand back into growth years.
Marketing Manager at Penalty Argentina
Penalty
Led the merchandising, product creation / development, marketing, trade marketing and sports marketing teams. Implemented the new Penalty brand for Argentineans consumers. Built a multi-sports brand (different from Brazil)
Product Manager
Penalty
Product Coordinator at Penalty Brasil
Penalty
Marketing Analist
Roche
Education
Universidad del CEMA
Business and Economics
FAAP - Fundação Armando Alvares Penteado
Business and Economics.
Ricardo Campi Pires Castanho's Contact Information
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