Ricardo Chilvarquer
Product Marketing Manager @ B3
About
👋 I’m a product marketer with 7 years of experience working in tech companies, thriving in fast-paced environments and lean teams. Main skills: ▪️ B2B Marketing ▪️ Go-to-market ▪️ Positioning & Messaging ▪️ Sales enablement ▪️ Market analysis ▪️ Stakeholder management ▪️ Pricing & Packaging ▪️ Interpersonal communication ▪️ Problem solving ▪️ Storytelling Regarding my professional experiences: Started my career at Kria, the first equity crowdfunding platform in Brazil. There, I was responsible for the communication strategy of 9 successful investment rounds, which together add up to more than R$15MM. I assisted the founders of Kria’s portfolio companies in refining their business pitches in order to attract more investors (what enhanced my storytelling skills). Then, after a spin-off process, Kria’s co-founders started another business called Basement. Basement is the first equity management software in LATAM. I was the first marketing hire, acting as a solo marketer for more than 2 years and helping the company achieve a growth that led to its acquisition. Basement was acquired by Vórtx after an M&A operation, and it was amazing to be part of all this journey, from the definition of the company’s name until its M&A and +1.000 customers. More about me: ▪️ I’m Brazilian, but I also hold Polish citizenship. ▪️ I speak Portuguese (BR), English and Spanish. 🙋♂️ Wanna talk? Feel free to message me!
Brazil
São Paulo
Marketing & Advertising
Go-to-Market Strategy, Copywriting, Lançamento de produtos, Pricing & Packaging, Sales Enablement, Storytelling, SaaS, Marketing B2B, Estratégias de entrada no mercado, Posicionamento de mercado, Marketing de produtos, Planejamento estratégico, Estratégia de marketing, Redação, Mídias sociais, Desenvolvimento de conteúdo, Geração de insights, Produção de conteúdo da web, Desenvolvimento de start-ups, Growth Hacking
Experience
Product Marketing Manager
B3
Product Marketing Specialist
Basement
Sr Product Marketing (PMM)
Basement
- Defined the brand and product positioning, always looking for opportunities to refine it - Translated technical features into compelling messages to the target audience - Enabled the Sales team with collateral and training sessions - Led the go-to-market strategy of new products and features, coordinating initiatives across departments (Marketing, Sales, Product and CS) - Made pricing and packaging changes that helped the company increase its average ticket by 255% - Validated the channel of in person events, achieving a ROI of 207% - Achieved an average of 102% of my OKRs
Founding Marketer
Basement
Basement is a brazilian equity management software (acquired by Vortx in 2022). I was its first marketing hire, working as a solo marketer for over 2 years and being responsible for building a sustainable marketing engine from scratch. Results I've helped achieve: ▪️ 15x ARR growth in 2 years ▪️ +80% of the acquisition revenue generated by mkt efforts ▪️ Annual Contract Value (ACV) of new customers attracted by mkt efforts over 4x our CAC
Marketing Analyst
Kria
São Paulo
Kria is the first equity crowdfunding platform in Brazil, responsible for introducing the concept of online investment in startups through a community of investors. There, I was responsible for the communication strategy of the investment rounds from companies like Mais Mu (R$2,25MM), CBCA (R$5MM) and Noknox (R$1MM). Main responsibilities: - Build the communication strategy of the investment rounds - Help founders sharpen their narratives - Create content to help accelerate investment rounds and increase brand authority
Marketing intern
Kria
Main responsibilities: - Sharpen the startups’ pitch decks - Produce content to increase brand awareness and authority (newsletters, blogposts, social, webinars and e-mail marketing) - Customer service
Education
ESPM Escola Superior de Propaganda e Marketing
Comunicação Social
Ricardo Chilvarquer's Contact Information
Phone
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