Ricardo Andres Lagos Sepulveda, MBA
Sales Manager Chile & ACCA CRM @ Abbott
About
I have over 18 years of experience leading commercial teams and business units in multinational healthcare companies, primarily in medical devices and diagnostic technology. I’ve worked at companies like Philips, Medtronic, and Stryker, with a strong focus on developing and leading distribution channels, managing complex B2B sales, and driving commercial expansion across LATAM markets. One of my key strengths is balancing strategic vision with hands-on execution. I’ve worked closely with distributors in both mature and emerging markets, consistently driving performance, coverage, and compliance — especially in regulated environments such as public hospitals, private clinics, and institutional procurement. I believe in leading with proximity, building long-term partnerships, and creating joint business plans that ensure mutual growth. I’m fluent in English, have a good command of Portuguese, and bring solid regional experience that has helped me adapt well to diverse commercial cultures.
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Chile
Hospital & Health Care
P&L Management, Strategic Leadership, Distribution Channel Management, Business-to-Business (B2B), Go-to-Market Strategy, Sales, Microsoft Excel, Microsoft Office, Communication, Team Building, Liderazgo organizacional, Iniciativas estratégicas, Negotiation, Sales Management, Emerging Technologies, Capital Equipment, Marketing Strategy, Market Research, Marketing Management, Product Marketing
Experience

Sales Manager Chile & ACCA CRM
As Rhythm Management Sales Manager for Chile, the Andean Region, Central America, and the Caribbean at Abbott, I lead the commercial strategy and business development across key markets, working closely with local teams and distributors to strengthen our presence, drive growth, and deliver innovative technologies that save and improve lives.

Business Performance Manager South Latam HPM
- Lidera la definición e implementación de la estrategia regional en Chile, Argentina, Bolivia, Uruguay y Paraguay para la unidad de monitoreo de paciente critico hospitalario, alineando KPIs y roadmap comercial con objetivos globales. - Impulsa proyectos clave con enfoque colaborativo y multidisciplinario, mejorando el time-to-market y el go-to-market del portafolio. - Escala el modelo "as-a-service", acelerando la adopción de soluciones de monitoreo integradas y mejorando la gestión de flujos clínicos.

Partner Account Manager Chile
- Rediseña la estrategia de canal indirecto, generando mejoras en eficiencia comercial y cumplimiento del plan de negocio trabajando con las unidades de monitoreo de paciente crítico, ultrasonido y terapia guiada por imágenes (US$ 5.5M) - Desarrolla y ejecuta el plan de marketing para socios de canal, coordinando acciones con equipos regionales y asegurando alineación con objetivos de venta. - Implementa dashboards de performance para toma de decisiones basada en datos, mejorando accountability y forecast.

Senior Sales Manager Latinamerica Stryker Acute Care
Santiago, Chile
- Lead sales teams in Argentina, Brazil, Colombia, México and Puerto Rico defining sales strategies and client development. - Leads and develop a team of 18 reaching an annual revenue of US $33M. - Coordinate with local teams needs and requirements for the business unit development.

Business Unit Manager Medsurg
Santiago, Chile
- Recognized as sales manager of the year LATAM 2018 with a growth in sales of 36.2% and a growth in operating income of 42% versus the previous year. - Work with a team of 11 specialists and sales representatives. - Implements a geographical restructuring of the sales force to achieve a greater focus on the client.

Business Unit Manager Southern Cone, Surgical Technologies
Chile
- Develops a sales force and clinical specialists team to support the network of indirect channels in the region. - Organize and coordinates the requirements and needs of the business unit with the local structure of each country: Chile, Argentina, Peru, Bolivia, Ecuador, Uruguay and Paraguay. - Restructure the sales model from 100% indirect channels with US $10 M revenue to 80% direct - 20% indirect channels achieving an annual revenue of US $12M during the last year.

Brand Manager
Chile
- Responsible for generating the commercial structure for the new business units of the company. - Hire and train a team of 6 product managers and sales representatives. - Coordinate and organize sales strategies and marketing activities with company suppliers - Identifies new technologies that were distributed by the company and presented new business opportunities.

Product Manager Surgical Navigation - Orthopedics
Chile
- Leads the first surgical neuronavigational equipment in Chile start up. - Coordinate and organize sales strategies and marketing activities with company suppliers. - Supports and trains the on-site sales force by providing surgical assistance in the operating room.
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