Ricardo Netto

Market-leading company in defining criteria and strategies for sponsorship decision-making. Support in structuring strategies focused on ROI and ROO (Return on Objectives related to brand goals). Scope of work: - Provided customer support to clients across Latin America, assisting with platform usage and resolving inquiries. - Delivered tailored product demonstrations aligned with each client’s needs and objectives. - Supported the sales process, including preparing and sending proposals and following up on negotiations. - Managed sales administrative tasks, including organizing contracts, agreements, and vendor documentation. - Collaborated with international teams, contributing to customer experience and the development of commercial opportunities.

✅ Responsible for marketing strategies, commercial actions, events, trade marketing and relationship management for Santander Financiamentos. Management of sponsorship campaigns and brand activations, enhancing visibility in the market. ✅ Direct collaboration with the Sales department, supporting merchant and customer retention. Negotiation with suppliers and partner agencies to optimize costs and results. Conducting trend research to enhance incentive actions.

✅ Participation in the Challenger Series stage (Corona Saquarema Pro 2022), which grants access to the elite of the world surfing tour in 2023, the Championship Tour. Attendance of sponsors (such as Corona, Banco do Brasil, New One and 51 Ice). Responsible for the WSL VIP Area to provide the best experience for guests and sponsors.

✅ Planning and implementation of 360-degree Marketing and Communication actions in sports tournaments and campaigns. Responsible for sports tournament marketing and branding development for the Equestrian Center. Strategic branding planning and social media, including Hípica Paulista's Instagram @sociedadehipicapaulista. Prospecting, negotiation, acquisition and renewal of major sponsors for Hípica Paulista.

✅ Implementation of digital marketing actions such as paid traffic and SEO to capture leads with high conversion rates #yamahabrasil #feltrinmotos #salesquad. ✅ Management of 360-degree marketing and communication actions for campaigns promoting physical stores, landing pages and e-commerce to boost sales.

✅ Planning and implementation of activations and live marketing for Santander's major sponsorships #santandernachampions, #santandernalibertadores and #alemdasquadras. ✅ Development, management and production of projects, sponsorships and events for Banco Santander, such as UEFA Champions League, Conmebol Libertadores and ATP 500 Rio Open Tennis. ✅ Duas Rodas Festival at Interlagos with Agency V3A and Duas Rodas Magazine. Account Manager for major brands in the segment, sponsors and exhibitors (Yamaha, BMW, Ducati, Triumph, Kawasaki, Honda and Harley-Davidson).

✅ Account Manager at Cimed, overseeing the production of sponsorships and events for the brand's flagship products through promotional campaigns and branding actions with the Brazilian National Soccer Team and Stock Car. ✅ Creation of campaigns to increase products sales (Cimegripe, Nevralgex and Lavitan) and execution of the image contract with coach Tite alongside Cimed #aseleçãodetodososbrasileiros. ✅ Participation in the #tanocoracaodetodobrasileiro project, including a contract with player Neymar Jr. for the promotion and endorsement of the supplements line.

✅ Responsible for planning and managing sponsorship with the Brazilian Football Confederation (CBF), involving the Men's and Women's National Teams, Olympic Team and all youth categories (U-15, U-17 and U-20), as well as the new Master Sponsorship contract with the Brazilian Beach Soccer Team. ✅ Contract with player Neymar Jr. for the promotion and endorsement of Sidney Oliveira's line of supplements, vitamins and minerals #tanocoracaodetodobrasileiro

✅ Responsible for the "Batidas do Coração" (Heartbeats) campaign nationwide, contributing to becoming the 2nd most remembered and associated brand with the Brazilian National Football Team and the 2014 World Cup, as well as strengthening the brand during the 2014 World Cup, resulting in a 96% positive perception. Rio Open / Miami Open Tennis - Average 92% customer satisfaction for invited guests. ✅ Management of marketing strategies for projects via incentive laws, recognized for 4 years with the "Entrepreneur Friend of Sport" Award. Creation of new campaigns for Private Banking, Brokerage and Institutional Clients: Itaú Private leading in the segment and Euromoney ranking, Itaú Brokerage with the highest volume on Bovespa in 2006 and the most awarded analyst team in the market. Implementation of the new visual identity for Private Banking with 92% Client Satisfaction - Instersciense. ✅ Planning, contract management and activation of sponsorships and sports events in tennis and football and multidisciplinary sports projects within Itaú's sports pillar, collaborating with the Bank's Business Units, Companies, partners and event-holding companies. ✅ Monitoring sponsorship results and developing new projects (FIFA World Cup 2014, Brazilian National Football Team and Beach Soccer Team, Stadium Suites / Miami Open Masters 1000, Rio Open ATP 500 and Tennis ATP Challengers / contract with Guga Kuerten, Caravana do Esporte and University Sports League).