Rianna Powell-Brown

Commercially trained retail professional with 3+ years’ head office experience across online trading, brand partnerships and digital strategy within leading UK fashion retailers including Marks & Spencer and Next. I specialise in translating commercial insight and cultural trends into engaging, customer-focused brand experiences. My background in merchandising has given me a strong foundation in consumer behaviour, product strategy and performance analysis which I now apply through a more creative, content-led lens. Alongside my corporate experience, I’ve contributed, founded and built two brands from scratch: • The Galorist – a modern, design-led floral brand • Founder of No Shade UK – a DTC sunglasses brand launched at age 17 Across both ventures, I’ve led brand identity, social content strategy, influencer partnerships and e-commerce development via Shopify, building engaged digital communities through Instagram and TikTok. I’m particularly interested in roles within social media, brand marketing, influencer strategy and creative digital environments where commercial thinking meets cultural relevance.