Rhonda Shrader

Evidence-based entrepreneurship for student entrepreneurs creating scalable start-ups. Personal passion for hackathons and other mechanisms to connect science, technology and business talent to solve the world's biggest problems. Hub Director & Lead Instructor for NSF I-Corps Northwest Hub. Co-Faculty for the UC-wide LAUNCH Accelerator and Haas' Lean Transfer, Startup Disco & Berkeley Changemaker: Solving Family Business Growth Challenges courses.

Vector Wise CME is a non-profit working to advance vector-borne disease diagnosis and treatment through continuing medical education on clinical best practices, advancement of science and patient advocacy.

NASA spin-off using AI-powered mobile tools to mitigate executive function disorders ranging from brain injury to stroke to pre/early dementia. Specifically designed to meet the needs of cognitively impaired users, the tools solve common problems including multitasking and schedule recalculation while providing context aware reminders.

Phalula is expanding the consumer base for digital and P2P lenders with a cognitive mode scoring system. This behavior-based system integrates machine learning with the latest neuroscience research to identify responsible and reliable borrowers. These financially underserved borrowers represent up to 85% of all loan applicants.

Non-profit start up using products designed by Innovation Games. These large scale game events engage communities and non-profits in collaboration, prioritization and sustainable success. Recently profiled in the Financial Times (http://www.ft.com/intl/cms/s/2/b3a1add2-2931-11e2-9591-00144feabdc0.html#axzz2BUnXfZCd) & Business Week (http://www.businessweek.com/articles/2012-08-30/making-sense-of-the-games-politicians-play)

Industry: Developed strategic plan (adapted for an NIH Challenge Grant) for Scitable.com (virtual science textbook supplement) and Nature Publishing’s Education division. Identified potential revenue models and developed traditional, online, and social media marketing strategies/tactics for students and educators. Academic: Team coach for annual “Idea2IPO” course and business plan competition. Educated and assisted teams of UCSF and Berkeley graduate students, post-docs, and physicians in all elements of business plan creation.

Avatar-based substance abuse recovery and cognitive behavior/mindfulness training for adolescent depression/anxiety. Based on research developed at Stanford and University of Chicago, we are building a virtual worlds platform for clinicians and patients. Featured on NBC News: http://www.nbcbayarea.com/news/local/A-Virtual-Way-To-Go-Clean-122980713.html.

Online Luxury Goods Retail: Developed global retail and wholesale channels on eBay, Amazon, and stand-alone site. Built relationships with suppliers and customers in 20+ countries. Implemented successful affiliate strategy. eBay Advisory Services: Top eBay seller and invited member of Voices. Consulted by numerous eBay teams for strategic, policy, education, and user experience issues. Press includes New York Times and San Jose Mercury News. DogMom's Dish blog: Content regularly picked up by major news organizations (New York Times, Wall St. Journal, CNN); one of first invited bloggers to New York Fashion Week. Revenue from affiliates and advertisers.

Worked with leadership to eliminate operating deficit, increase subscriptions and incorporate online media into overall marketing plan. Developed and implemented first annual Tony Award fundraising gala.

Portal Design and Deployment: Led cross-functional team of 50+ staff and consultants (Razorfish, PRTM) to design, develop and deploy gBIZ dashboard portal for Commercial reporting based on the Epicentric platform. Secured funding and support for the multi-year, $15 million project; accountable for all user/sales force training and user experience. Business Intelligence: Developed Business Intelligence strategy for Commercial and deployed some aspects via gBIZ. Led cross-functional team of 20+ that developed/implemented KPIs and metrics to track performance across all brands and functions. Commercial Information Technology Strategy: Led team of staff and consultants (IBM) to define a roadmap for the infrastructure to support product teams in the company's then largest number of product launches (5 in 2005).