Rhett Hawkins

Volunteer position in the mission to ensuring a strong future for the agri-marketing industry by providing students the tools they need to succeed.

Volunteer role supporting national CAMA and its mission to support the growth of our members through connection, professional development, thought-leadership and knowledge sharing in a collaborative environment.

Hired to help lead Sandbox in a new direction of integrated, collaborative, account and client management. Problems are defined and solved via flexible alignment between functional responsibilities. Strategy is brought forth from a unique process versus the conventional functional approach most Agencies adhere to. Specific Account Experience to-date: Elanco Animal Health

Lead team of approximately 40+ account service, media, and project management professionals in all aspects of agency operations. Craft and implement agency management and program strategies. Prepare insights and develop fully integrated marketing programs. Establish and manage client relationships to expand business opportunities and to improve penetration with existing brands. Plan and administer revenue forecasting and P&L management. • Navigated team through integrated marketing programs for leading industry brands and programs (Asgrow, DEKALB, Roundup, Genuity, Americas Farmers Grow Communities, Verdesian (VLS), Michelin, GSI, among others) • Re-organized Agency and Team to better align with strategic priorities • Achieved highest rating for Agency metrics in the history of the Account • Increased positive brand perceptions for DEKALB • Successfully repositioned Asgrow vs. competitive threats • Established brand equity for Roundup Ready PLUS platform • Fueled Agency growth by exceeding Agency goal by more than doubling business

Managed Brand Communications for a group of industry-leading brands. Lead Agency direction and strategic planning. Engaged with multi-functional teams to develop campaigns and solutions. • Collaborated with Global counterparts to create Global Brand Guidelines for Poncho-VOTiVO and GlyTol • Collaborated with Global counterparts to plan for the launch of Alion in the TNV market and Emeron for cereals market • Grew brand relevance for Ignite and LibertyLink in cotton and soybeans • Successfully launched Poncho-VOTiVO, winning the Global Marketing Communications Award from Bayer • Explored and planned for redefined ‘trait’ platform with ISOS (In Seed On Seed) • Defined Stoneville and GlyTol positioning to better establish long-term success in cotton • Was selected for Passport Leadership Program, Leadership Development Center, and Global Brand Boot Camp • Lead the planning, messaging, and launch of ProTechPlus and Respect the Rotation with Corporate Communications