Rhett Ferrin

As a Senior Product Strategist, I play a leading role at the intersection of Business Strategy, Technology, and User Experience in guiding the creation and evolution of the world’s best digital products. While being the voice of the end-user and understanding what is feasible from a technical perspective I help create extraordinary experiences by bridging the latest strategy and design thinking with enterprise-grade software development. Practically speaking, I identify competitive whitespace, facilitate client workshops to draw out business goals and strategic priorities, participate in user research, and drive ideation on the team to make recommendations for the direction of a product.

As a Senior Product Strategist, I play a leading role at the intersection of Business Strategy, Technology, and User Experience in guiding the creation and evolution of the world’s best digital products. While being the voice of the end-user and understanding what is feasible from a technical perspective I help create extraordinary experiences by bridging the latest strategy and design thinking with enterprise-grade software development. Practically speaking, I identify competitive whitespace, facilitate client workshops to draw out business goals and strategic priorities, participate in user research, and drive ideation on the team to make recommendations for the direction of a product.

AlignOrg Solutions specializes in helping clients clarify strategy, optimize their organization designs, and align organization systems to lead transformational change and drive growth & marketplace success. We are dedicated to serving HR and business leaders who know that transformation is the prerequisite to achieving desired future results. Through our proven model, The AlignOrg Method, and our flexible approach to engaging leaders and employees in decision-making, we support world-class organizations – Fortune 500 companies across the globe in achieving transformational change and Differentiation by Design®.

Our strategy consulting is collaborative, partnering with our clients to innovate and transform their business, enabling them to navigate today, while plotting a course for the future. For over fifty years, we’ve honed our reputation as a leading management consultancy by combining strategy, technology, data science, creative design, and engineering expertise with an inventive mindset.

frog is a leading global creative consultancy, part of Capgemini Invent. Partnering with passionate leaders and visionary entrepreneurs, frog applies creativity, strategy, design, and data to re-invent businesses, drive growth, and orchestrate customer centric transformation.

Meet Sweater - the first venture fund YOU can invest into. Until now, venture capital has been an asset class exclusively available to a select few. Sweater is transforming that. Sweater's mobile-first experience allows you direct access to the world's most exclusive asset class-Venture Capital. Sweater's mission is to empower everyone to become investors in the next generation of venture-backed startups.

As a VCIC Fellow, I help MBA students around the globe understand the startup world from the sense of a Venture Capitalist. VCIC allows students the opportunity to think like an investor, hear pitches from actual startups, and negotiate investment terms. These students learn the VC process from doing the job of a VC, and are judged by actual Venture Capitalists.

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Consulted global food manufacture on $3 million customer experience transformation and digital tool Interviewed 40 subject matter experts, synthesized findings into 2 personas, 3 customer journey maps, 4 service blueprints and 15 Key Performance Indicators Applied Design Thinking principles to ideate, prototype and test a digital solution with client then validated qualitatively through interviews and subject matter experts

Recommended to Board of Directors and gained approval to implement $2M instance of Salesforce Developed multi-channel marketing strategy; expanded annual budget from $360K to $2.1M Implemented advanced lead scoring to identify high quality leads, improving conversions by 20% Grew customer lifetime value by 20% by leveraging communication tools in retention department Fulfilled due diligence in acquisition of company for $4.5M as Secretary to Board of Directors. Implemented, administered and managed our instance of SalesForce (CRM) and Five9 telephony technology. I am very comfortable working with customer relationship databases and building work flows that support sales teams and revenue operations

Brought in New York Times Best Seller Joseph Grenny to improve goal setting. Organized networking event in Dallas, Texas with top management consulting firms. Organized company visit to Goldman Sachs in Salt Lake City for 40+ students.