Rhea Faith Molas

Rotated to the Business Development & Marketing department - Created and pitched new business or product models to increase and diversify revenue flow - Managed LinkedIn Page - Created execution/strategies for different campaigns - Created LinkedIn campaigns, ad campaigns, and more - Managed branch Facebook page and ads - Shopify implementation team - Content creation from ideation, video editing, canva creation, and more

- Under rotation across departments at Informatics - Learned and suggested new process techniques or improvements, such as automation or different programs - Partnered Informatics with one of the top schools in ASIA to recruit interns on a season basis [Human Resources Department) - assisted in automation of systems and creating training plans - learned of company policies and code of conducts - trained on different processes and suggested on how improve them further

LifeForge is a startup concept developed for the Hult Prize that centers on a smart kitchen solution designed to personalize nutrition through adaptive meal portions and diet-based recommendations. As Co-Founder, I helped shape the product vision, business model, and impact narrative, while leading pitch development and cross-functional coordination across product, research, and marketing. The project advanced through the university round of the Hult Prize, where our team was recognized for its innovation in health, sustainability, and technology-driven impact.

- Developed and implemented customized Marketing and Advertising Technology stacks, applying software architecture principles. - Designed and optimized frameworks to test hypotheses, measure system efficiency, and improve technology solutionsusing agile methodology. - Managed cloud infrastructure by establishing and maintaining AWS server instances for data processing workflows.

- Managed and executed comprehensive social media calendars for My Creative Factory, ensuring consistent brand messaging and engagement. - Created and curated high-quality content (including text, images, and videos) to drive audience growth and conversion rates. - Filmed and edited engaging video content for various social media platforms, optimizing for Instagram and TikTok algorithms and user preferences.

- Created a GTM Strategy for a med-tech SME entering Singapore, with my team of 3 students - Researched and reported the B2B market for med-tech equipment relevant to the B2B, through on-ground primary research and secondary journal research

Maketh, formerly known as "Ahera's Roses", is a small crafts and accessories business. Since this is a student-ran business, Maketh is usually sold in artist pop-up stalls(such as Makers Market or Curbside Crafters) With designs and accessories going modern, Maketh aims to bring back vintage and old designs from decades before! Ranging from Victorian era styled accessories to incorporating craftmanship from Ancient Asian eras, these designs on accessories and items can still be used in modern times, targeted at avid readers and students!

- Researched on universities offering entrepreneurship-related or innovation-related courses or resources to their students - Creation of marketing campaigns and new events to increase awareness and adoption - Creation of marketing plan for programs under SMU IIE Global Innovation Immersion

Visual Snow Unveiled was a digital platform created to support individuals affected by Visual Snow Syndrome, a neurological condition characterized by persistent visual static and related sensory symptoms. The initiative focused on building awareness, community connection, and access to practical tools through an app and web-based ecosystem. In May 2024, the project was acquired and transitioned to new leadership to ensure long-term sustainability and growth under a team better positioned to scale its impact. As Founder, I led the vision, strategy, and early execution of the platform, overseeing product direction, partnerships with VSS communities and researchers, and the development of its awareness, engagement, and outreach framework

With Tolaram Summer Venture Award, I am able to intern at my own company with my mentor from The Future Academy to help grow and develop my mindset and business.

Major in Marketing and Entrepreneurship & Innovation =====Activities and Societies===== • Experiential Track 2021(SMU Social Impact Catalyst) • Enterprise Track 2022(SMU Social Impact Catalyst) - Co Founder of CashPack • SMU Social Engine Finalist(SMU Eagles) 2022 • Publications Director of Literati 2022 • ASEAN Internship Program (AIP) 2022 • Communications Deputy of SMU Student's Association 2023 • Communications Deputy for Welfare Drive 1 & 2 • Summer Venture Awardee 2023 for Antique Maketh Modern • LVMH Dare Games 2023 • Project Xin Yuan 14: Community Service in Vietnam 2023 • UnGPTableChallenge 2024 UOB-SMU Asian Enterprise Institute: SMU Consulting Program 2024 Go ASEAN Vietnam 2024 HultPrize Competition 2025 5+ SMU-X Project Modules (Student Consulting with Classes) 2022-2025