Rhea Nischal

> Drove significant sales growth for IAS and ICEF Academy across Asia, North and South America, Europe, and Australia by strategically nurturing leads and converting high-potential opportunities > Designed and implemented client engagement journeys across ICEF Academy, events, and IAS, enhancing cross-channel communication and driving lead conversions > Utilized Salesforce CRM to manage and optimize a client portfolio, reducing lead response times and improving data accuracy through comprehensive sales notes and contact updates > Re-engaged and revived dormant client relationships, driving an increase in lead conversions > Spearheaded client engagement and support for ICEF Agency Status (IAS) and ICEF Academy courses > Contributed to the development and execution of client development marketing campaign increasing email open rates and call-to-action responses > Collaborated closely with the Agent Relations Support Team to onboard new clients, ensuring a 100% satisfaction rate among new clients > Led initiatives to redefine the quality standards for agents in the ICEF database, enhancing agent-event performance evaluation processes

• Successfully managed a diverse portfolio of clients, delivering seamless services and building strong relationships with key stakeholders. • Led multiple teams across the business, effectively coordinating resources and maximizing team contributions through proactive communication and leadership. • Developed and implemented detailed project plans and reporting dashboards, tracking progress and ensuring timely execution. • Took part in scrum ceremonies on a bi-weekly basis • Coordinated with internal and external parties to ensure flawless project execution, including the development of contingency plans to mitigate risks. • Managed financial aspects of accounts, including budgeting, forecasting, and invoicing, ensuring profitability and maximizing revenue opportunities. • Flagged pieces of work outside my own which haven't been thought through and supported improvements. Inspired rigor in others. • Conducted regular performance evaluations and provided feedback and coaching to team members, fostering a culture of continuous improvement and professional development. • Leveraged performance metrics to pinpoint areas for growth and learning • Maintained accurate and up-to-date records of team member performance, providing clear and concise reporting to senior management. • Acquired strong knowledge of project management processes, such as Scrum and Agile, and proficiency in tools such as Jira, Confluence, and Tempo. • Successfully managed copyright claims and reports for all content published on kidadl.com, ensuring compliance with legal requirements. • Collaborated closely with sales and editorial teams, ensuring quality output of all work on kidadl.com.

• Developed and implemented alternative data capture and management methods, resulting in improved efficiency and accuracy. • Conducted regular content audits, identifying and implementing optimization opportunities to improve content quality. • Increased team productivity by automating complex processes through Appscripts and Zapier tools. • Supported daily operations of writing, fact-checking, sub-editing, and approving departments to maintain high-quality content production. • Led and coordinated data capture and management efforts across content production, ensuring seamless workflow processes. • Suggested and implemented optimized ways of working across the function, driving efficiency and communicating process amendments to teams. • Managed content traffic using updated content automation software, ensuring daily KPIs were met while fostering collaboration on team goals. • Coordinated a global team of Content Coordinators across multiple departments, driving successful content production and delivery. • Collaborated closely with the Content Production Director to create and implement SOPs for all areas of content production, improving overall efficiency and quality. • Managed overall strategy, standards, and best practices for product documentation, ensuring alignment with business goals and user needs.

• Developed and executed a comprehensive content strategy in close collaboration with marketing, design, and product teams to achieve business goals. • Led and motivated multiple content teams, including writers, fact-checkers, and approvers, to deliver high-quality and impactful work for the organization. • Coached and mentored team members to enhance their skills and foster a culture of continuous learning and improvement. • Created and maintained an editorial calendar to ensure timely delivery of content aligned with business goals. • Collaborated effectively with other departments in the content production function to eliminate bottlenecks in the pipeline. • Introduced new data collection methods to facilitate accurate and effective daily reporting. • Conducted daily spot checks of team members' work to maintain high standards of quality and consistency. • Worked closely with the Content Production Director to set goals and plans for the team, ensuring a site experience that drives results. • Optimized content according to SEO guidelines to maximize visibility and reach. • Edited and proofread writers' briefs to improve quality and readability.

• Conducted thorough proofreading of articles while strategically incorporating target keywords for optimal SEO performance, ensuring engaging and informative content • Edited content to maintain brand voice, tone, style guide, and authority, while also upholding trust with readers • Analyzed complex data and translated it into clear, digestible language for readers to understand Improved readability by rewording sentences and restructuring paragraphs • Provided constructive feedback to writers to enhance the quality of their work • Stayed up-to-date on emerging trends and news to identify sensitive and controversial topics for the brand to cover.

• Developed and implemented policies to promote company culture and vision, resulting in increased employee engagement and retention. • Oversaw all company operations, providing guidance and support to executives to ensure business success. • Set comprehensive performance and growth goals, utilizing data analysis and metrics to inform decision-making. • Conducted root cause analyses and hypothesis generation to identify and address business problems, resulting in increased operational efficiency and productivity. • Simplified complex operations, reducing operational inefficiencies and streamlining processes. • Redesigned corporate identity and executed successful marketing campaigns, reinforcing the brand and increasing brand awareness. • Collaborated with the CEO to develop and implement the organization's strategic plan and annual objectives. • Generated regular reports for the CEO on all matters of importance, providing valuable insights to inform decision-making. • Fostered strong relationships with clients, resulting in increased customer satisfaction and retention. • Coached and developed team members, enabling them to deliver against key business metrics and achieve personal growth and development.

- Generated new leads and screened potential business opportunities - Actively participated in developing an inbound strategy - Provided optimal assistance to the General Manager and Director - Organized and led client visits and calls - Developed and maintained relationships with clients - Assisted in creating a marketing strategy - Performed analyses that evaluated market attractiveness

An overview of the ideas, methods, and institutions that permit human society to manage risks and foster enterprise. Emphasis on financially-savvy leadership skills. Description of practices today and analysis of prospects for the future. Introduction to risk management and behavioral finance principles to understand the real-world functioning of securities, insurance, and banking industries.

The course gave me the tools needed to achieve the desired insight and knowledge in the marketplace. Using examples from Ikea, Southwest Airlines, Honda, and Olay, I explored how to create value, and perceive environmental change. I am now able to evaluate my competitors within the marketplace and test my strategy accordingly.

People analytics is a data-driven approach to managing people at work. I have learned to make decisions about people based on a deep analysis of data. In the course, I explored the state-of-the-art techniques used to recruit and retain great people, and learn how these techniques are used at companies. My professors explained well how data and sophisticated analysis are brought to bear on people-related issues, such as recruiting, performance evaluation, leadership, hiring and promotion, job design, compensation, and collaboration. What I have learned by now is that organizations flourish when the people who work in them flourish. Analytics can help make both happen.