Reyna Santella

• Lead global marketing strategy across cruise and destination retail channels. • Own brand strategy and oversee execution execution across digital, onboard, and retail environments, aligning customer experience with business growth objectives • Lead strategic partnerships with major cruise operators including Royal Caribbean, Carnival, MSC, Regent Seven Seas, Oceania, and Disney Cruise Line • Manage and develop a 10-person marketing team, driving cross-functional alignment across global initiatives • Spearheaded the “Luxury Redefined” brand campaign, strengthening positioning and increasing customer engagement across key markets • Drive CRM and guest lifecycle marketing strategy across cruise and island channels, supporting acquisition, conversion, and long-term loyalty • Lead visual merchandising and retail marketing strategy across onboard and island locations, ensuring alignment with luxury brand standards across markets

• Led integrated marketing initiatives supporting global cruise spa and wellness operations across digital campaigns and onboard promotions • Partnered with 15+ cruise operators and internal teams to execute marketing programs that increased onboard retail engagement • Managed development of campaign assets across print, digital, and onboard environments, ensuring alignment with brand and commercial objectives • Collaborated with external agencies on brand campaigns, collateral, and onboard marketing materials across multiple cruise lines • Supported PR initiatives including email communications, press releases, and ship launches

• Led brand marketing strategy across cruise retail environments, supporting global luxury brand partnerships and onboard retail programs • Managed campaigns, product launches, and retail activations across multiple cruise line accounts • Led marketing strategy and execution for Celebrity Cruises account, overseeing initiatives across 10 vessels • Partnered with global brands and cruise operators to deliver integrated marketing initiatives across onboard retail environments • Supported PR initiatives including ship launches, brand activations, and promotional communications

• Supported marketing campaigns, events, and brand initiatives across the Caribbean, Latin America, and travel retail markets • Coordinated retail marketing initiatives, promotional materials, and merchandising assets to support global campaigns • Managed advertising execution across above-the-line and below-the-line channels, ensuring alignment with brand standards • Executed high-profile events including product launches, VIP activations, boutique openings, and international trainings • Supported CRM initiatives for directly owned stores

• Managed marketing initiatives supporting travel retail distribution across cruise and airport channels • Supported brand positioning, promotional strategy, and retail marketing efforts across multiple markets

• Oversaw customer service operations and team performance across retail support functions • Improved operational workflows and customer experience processes